ColdSpark · 1 day ago
Digital Paid Ad Accounts Strategist
United States
Full-time
Remote
Senior Level
5+ years expColdSpark is seeking a high-level Digital Paid Ad Accounts Strategist to serve as the senior client-facing lead for digital advertising programs across political campaigns, public affairs initiatives, and advocacy organizations. This role involves planning, executing, and reporting on significant digital media programs while coordinating closely with the in-house digital ad buying team.
Enterprise SoftwareInfrastructureMessagingSoftware
Responsibilities
Serve as the primary client-facing lead for paid digital advertising accounts, owning communication, expectations, and delivery across the lifecycle of a campaign
Translate political, public affairs, or advocacy goals into clear paid media strategies, flighting plans, budgets, and platform mixes
Present media plans, performance updates, and strategic recommendations to clients with clarity, confidence, and attention to detail
Act as a trusted advisor to clients, proactively identifying opportunities, risks, and optimizations throughout a campaign
Work directly with the in-house digital ad buying team to coordinate media buying strategy, placements, pacing, and optimizations
Ensure creative assets, targeting, budgets, and timelines are clearly communicated and executed accurately across platforms
Maintain high execution standards across multiple concurrent accounts, often with fast-moving timelines and evolving priorities
Troubleshoot campaign issues collaboratively with buyers, vendors, and internal stakeholders to keep programs on track
Partner with creative, copy, and strategy teams to ensure paid media creative aligns with platform best practices, campaign goals, and client messaging
Provide strategic feedback on ad creative, formats, and messaging angles to improve performance and engagement
Maintain strong attention to detail across creative approvals, compliance considerations, and platform requirements
Oversee campaign reporting and performance analysis, ensuring clients receive clear, accurate, and actionable insights
Interpret performance data (impressions, reach, frequency, CTR, CPC, CPV, CPA, etc.) and translate results into strategic recommendations
Ensure reporting aligns with client priorities, campaign objectives, and broader organizational KPIs
Identify trends and learnings across accounts to inform future media strategies and best practices
Help refine workflows and processes that improve efficiency, accuracy, and scalability across paid media accounts
Contribute to internal knowledge sharing around paid media strategy, platform changes, and industry trends
Support leadership with insights on capacity planning, account health, and performance across the paid media portfolio
Qualification
Required
5+ years of experience in paid digital advertising within political campaigns, public affairs, advocacy, or a fast-paced agency environment
Proven experience coordinating and overseeing six-figure digital ad buys across major platforms
Strong understanding of digital advertising strategy, platform capabilities, targeting approaches, and performance metrics
Demonstrated ability to manage client relationships, present confidently, and communicate complex information clearly
Highly organized, detail-oriented, and comfortable managing multiple priorities under tight deadlines
Demonstrated experience in political and public affairs copywriting and messaging
Creative thinker with strong strategic judgment and the ability to balance innovation with disciplined execution
Experience working closely with media buyers, vendors, and internal teams to execute complex digital programs
Preferred
You anticipate client questions before they're asked and solve problems before they escalate
You are extremely organized, have a strong attention to detail, and are good at managing numbers
You bring a collaborative, steady presence to both client conversations and internal teams
You're equally comfortable understanding the ins and outs of digital media buying as you are with copywriting and outlining creative direction for static and video messaging
You can derive actionable insights from not only the performance of the ad buy, but also the political and public affairs climate our clients are operating in
Company
ColdSpark
ColdSpark is a provider of enterprise solutions and platforms for email processing and delivery.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$6.5MKey Investors
JK&B Capital
2009-05-11Acquired
2006-01-01Series Unknown· $6.5M
Leadership Team
Mike DeVanney
Partner
Nachama Soloveichik
Partner
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