Abnormal AI · 23 hours ago
Sr. Paid Media Manager
Abnormal AI is looking for a Senior Paid Media Manager to own and scale all paid advertising channels globally. This role is responsible for driving pipeline, revenue influence, and efficient growth across various paid media channels.
Artificial Intelligence (AI)Cyber SecurityEmailInformation TechnologyNetwork Security
Responsibilities
Own and scale paid media strategy across channels including search, social (LinkedIn, Meta, Reddit, YouTube), display, retargeting, ABM, and emerging platforms
Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact
Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration
Optimize campaigns for pipeline and revenue outcomes, not vanity metrics
Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable
Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions
Design and execute structured experiments across channels, formats, and targeting strategies
Evaluate and scale emerging paid media opportunities
Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting
Support GTM initiatives, product launches, events, and regional strategies
Own performance reporting and translate data into insights and recommendations
Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles
Qualification
Required
5–8+ years managing paid media in B2B SaaS, ideally with cybersecurity or complex technical products
Proven hands-on experience in paid search and paid social
Experience optimizing toward meetings, pipeline, and revenue, not just leads or clicks
Strong analytical skills and comfort with performance dashboards and raw data
Familiarity with attribution models and their limitations
Highly organized with experience managing multiple campaigns, regions, and priorities
Ability to build and optimize repeatable processes for experimentation and reporting
Track record of working effectively with cross-functional teams including content, product marketing, and sales
Preferred
Experience with ABM strategies and technologies
Knowledge of media partnerships and new advertising formats
Experience supporting global paid media programs
Comfort influencing strategy and advocating for media needs within broader GTM discussions
Company
Abnormal AI
Abnormal AI is the leading AI-native human behavior security platform.
H1B Sponsorship
Abnormal AI has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
Funding
Current Stage
Late StageTotal Funding
$534MKey Investors
Wellington ManagementCrowdStrike Falcon FundInsight Partners
2024-08-06Series D· $250M
2023-03-29Series Unknown
2022-05-10Series C· $210M
Recent News
Company data provided by crunchbase