Mediassociates · 6 hours ago
Digital Programmatic Strategist
Connecticut, USA
Full-time
Onsite
Senior Level
5+ years expMediassociates is a leading independent media planning, buying and analytics agency dedicated to guiding clients through the media and technology landscape. The Digital Programmatic Sr. Strategist will develop, execute, and optimize programmatic media strategies, collaborating with the digital team to drive growth and enhance digital offerings.
AdvertisingMarketing
Responsibilities
Assist in managing client campaigns from inception, planning, activation and ongoing optimizations and management of programmatic strategies
Develop and implement ongoing measurable testing strategies based on client goals and KPIs
Regularly participate in internal and external presentations of client performance, trends, and opportunities. Ability to present to all levels is required
Ongoing support of seeking and evaluating new capabilities and partners to help further evolve our agency digital offerings
Collaboratively work across digital team on evolving our best practices and processes
Assist in internal and external education of programmatic capabilities
Help in continuing to foster a "one-team" mindset, and willingness to help team members where needed
Qualification
Required
Minimum of 5 years of working experience utilizing Real-Time Bidding technologies (DSPs) such as The Trade Desk, DV360, Amazon, Ad Exchanges, SSPs is a must
Proven experience in planning out and optimizing robust programmatic strategies across (but not limited to) CTV, OLV, Display, DOOH, Native through working with and RFPing various audience and data partners
Proven track record of successfully managing complex client campaigns and relationships against performance metrics
Deep knowledge and experience in testing methodologies
Deep knowledge and passion for digital media and advertising landscape
Understanding current and emerging technologies, business models, ad products, and industry standard metrics and policies
Strong analytical and technical aptitude including Microsoft Excel and math proficiency
Ability to think proactively, maintain a high level of productivity, and manage multiple priorities
Strong written and verbal communication skills
Intelligent, entrepreneurial type with strong attention to detail
Ability to jump in, as needed, beyond typical job scope in order to help meet client and agency needs
Ability to pivot and adapt to changes as they come. Be nimble and flexible
Preferred
Experience implementing brand studies, conversion lift studies are strongly preferred
Ad trafficking experience, particularly utilizing platforms such as Google Campaign Manager (DCM) ideal
HTML/CSS/Java experience preferred
Benefits
Medical
Dental
Vision
401k
STD
LTD
Life
Company Paid Holidays
Summer Flex
Birthday off
Company
Mediassociates
Mediassociates is a strategic firm that offers data analytics, insights, media planning, communication strategy, and advertising media.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Kunz
Chief Strategy Officer (CSO)
Recent News
Business Insider
2025-12-02
Business Insider
2025-11-08
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