Channel Marketing Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

Cricut · 21 hours ago

Channel Marketing Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date5+ years exp

Cricut is a company that empowers creativity through innovative tools and a supportive community. They are seeking a Channel Marketing Manager to execute marketing campaigns, support product launches, and optimize retail experiences to enhance brand awareness and sales growth across key retailers.

Consumer ElectronicsDIY

Responsibilities

Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives
Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals
Manage retail media activations with partners such as Walmart Media Connect, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness
Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer
Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns
Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making
Help partners put in place KPIs to measure marketing activities efficacy
Own weekly reporting of retailer sell-through and marketing executions
Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives

Qualification

Channel marketingRetail marketingProject managementAnalytical skillsConsumer products knowledgeCommunication skillsProblem-solvingCollaborationAttention to detail

Required

Bachelor's degree required (communications or marketing preferred)
5–7 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry
Strong understanding of consumer products and emerging consumer technologies
Strong analytical skills with exceptional attention to detail
Excellent verbal and written communication skills
Self-directed with a solutions-oriented mindset
Excellent project management skills

Benefits

Medical, Dental, and Vision coverage
401(k) match
Generous PTO
Tuition reimbursement
Yearly lifestyle stipend to support your wellness and passions
Exclusive employee discounts

Company

Cricut

twittertwitter
Glassdoor3.3
company-logo
Cricut Inc. is a creative technology platform company know for its flagship line of smart cutting machines.
dateFounded in 1969
location
South Jordan, Utah, USA
people-size501-1000 employees
web-link
http://www.cricut.com/

Funding

Current Stage
Public Company
Total Funding
unknown
2021-03-24IPO

Leadership Team

leader-logo
David Henry
EVP of Product Engineering, Quality and Member Care
linkedin

Recent News

thefly.com
Cricut price target lowered by $1.25 at Goldman Sachs
2025-11-07
Cricut, Inc.
Cricut, Inc. Reports Third Quarter 2025 Financial Results
2025-11-05
MarketScreener
Transcript : Cricut, Inc., Q3 2025 Earnings Call, Nov 04, 2025
2025-11-05
Company data provided by crunchbase