Drivepoint · 22 hours ago
Growth Marketing Lead
Boston, MA
Full-time
Hybrid
Senior Level
7+ years expDrivepoint is a Series A AI-powered vertical software company revolutionizing retail and commerce operations. They are seeking a Growth Marketing Lead to build and scale the demand engine that drives their next phase of growth, focusing on creating qualified sales opportunities and executing integrated marketing campaigns.
AnalyticsBusiness DevelopmentE-CommerceFinancial Services
Responsibilities
Drive opportunity creation: Take ownership of the pipeline metrics that matter. Set ambitious targets, monitor performance daily, and ensure marketing consistently delivers opportunities that Sales is eager to pursue
Orchestrate integrated campaigns: Develop cohesive campaign themes and narratives that speak to buyer challenges. Work closely with our Content Strategist to define content requirements and build compelling campaign offers. Coordinate execution across channels and teams to ensure consistent messaging and maximal impact
Build intelligence-driven campaigns: Work with our GTM Engineer to create campaigns triggered by behavioral signals, engagement patterns, and buying intent. Use data and AI to reach prospects when they're most receptive to our message
Execute paid acquisition programs: Manage paid strategy and execution across LinkedIn, Google, and additional channels. Control budget allocation, test messaging and creative variations, and optimize toward cost-per-qualified-opportunity
Create owned programs: Develop and run webinars, digital events, direct mail campaigns, and other owned programs to educate and engage qualified accounts
Event-based demand capture: Design comprehensive demand generation strategies for industry conferences and tradeshows. Coordinate pre-event outreach, on-site engagement tactics, and post-event follow-up sequences that convert attendees into active prospects
Execute account-focused plays: Create customized campaigns for named accounts, combining personalization with persistence to reach finance decision-makers at priority retail brands
Develop long-cycle nurture sequences: Construct email programs and content journeys that maintain engagement with prospects over extended buying timelines, recognizing that enterprise software purchases don't happen overnight
Establish comprehensive analytics: Build reporting infrastructure that provides transparency into every aspect of campaign performance. Surface insights that drive better decisions about where to invest time and budget
Test new approaches systematically: Continuously experiment with emerging tactics and scale what delivers results
Enable cross-functional alignment: Create tight feedback loops within Marketing and with Sales, Product, Customer Success to ensure everyone works from shared definitions, goals, and insights
Qualification
Required
7+ years creating and managing programs that generate qualified pipeline for SaaS companies, with demonstrable results from previous roles
You find ways forward even with constrained resources. You distinguish between nice-to-have and must-have, and you're comfortable making pragmatic tradeoffs
You insist on measuring what matters and make decisions based on performance data. You build dashboards, analyze trends, and identify optimization opportunities through rigorous analysis
You identify problems and opportunities without prompting, propose solutions, and drive initiatives forward without needing constant guidance
You build productive working relationships with Sales, Product, and Customer Success. You communicate clearly, manage expectations well, and follow through on commitments
You can represent Drivepoint in webinars, events, or prospect conversations, projecting credibility and building rapport with senior audiences
You're fluent in marketing automation (HubSpot preferred), advertising platforms (LinkedIn, Google), and other modern marketing technologies (Clay). You can build and troubleshoot campaigns without extensive technical support
You understand how generative AI, predictive modeling, and automation can enhance marketing effectiveness. You've moved beyond experimentation to practical application
You develop campaigns that differentiate from competitors. You're willing to try unconventional ideas when the potential payoff justifies the risk
You're energized by rapid change and ambiguity. You adjust quickly when circumstances shift and maintain momentum despite imperfect information
Benefits
Attractive salary
Full benefits
Meaningful equity stake
Company
Drivepoint
Drivepoint (formerly Bainbridge) is the strategic finance platform for scaling consumer brands.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$15.4M2025-08-08Series A· $9M
2022-08-31Seed· $4M
2021-03-01Pre Seed· $2.4M
Recent News
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2025-08-19
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