ZEISS Group · 3 hours ago
Manager, Senior Brand
Hebron, KY
Full-time
Hybrid
Mid, Senior Level
$94K/yr - $118K/yrZEISS Group is a pioneer in science with over 178 years of experience, focused on innovation and technology for a sustainable future. The Senior Brand Manager will lead the U.S. commercialization of a new ZEISS brand extension, overseeing the go-to-market strategy, demand generation, and financial performance across various retail channels.
HardwareManufacturingPhotography
Hiring Manager
Lindsay Walker Goodman
Responsibilities
Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce)
Define the value proposition and messaging, adapting the global strategy for the U.S. market
Manage P&L, forecasting, and financial performance tracking
Ensure all activities comply with regulatory and legal standards
Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence
Monitor category trends and analyze performance data to inform strategy and optimize results
Oversee agency and vendor relationships to ensure high-quality execution
Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift)
Execute integrated campaigns and support retail promotions/events
Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures
Set clear performance expectations, provide regular feedback, and conduct performance evaluations
Ensure alignment with organizational goals and values, driving engagement and accountability within the team
Follows safety standards and reports any safety concerns to leadership
Performs other duties as assigned
Qualification
Required
Deep experience in CPG or OTC product launches
Experience in regulated categories
Experience in omnichannel media
Experience in retail execution
Experience in agency management
Ability to own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce)
Ability to define the value proposition and messaging, adapting the global strategy for the U.S. market
Ability to manage P&L, forecasting, and financial performance tracking
Ability to ensure all activities comply with regulatory and legal standards
Ability to work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence
Ability to monitor category trends and analyze performance data to inform strategy and optimize results
Ability to oversee agency and vendor relationships to ensure high-quality execution
Ability to plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift)
Ability to execute integrated campaigns and support retail promotions/events
Ability to oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures
Ability to set clear performance expectations, provide regular feedback, and conduct performance evaluations
Ability to ensure alignment with organizational goals and values, driving engagement and accountability within the team
Ability to follow safety standards and report any safety concerns to leadership
Benefits
Medical
Vision Dental
401k Matching Employee Assistance Programs
Vacation and sick pay
Company
ZEISS Group
Zeiss is a manufacturer of optical systems, industrial measurements, and medical devices.
Founded in 1846
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jörg Marzel
Global CISO
Norbert Gergely
Head of Data Architecture and Lifecycle
Recent News
2025-12-18
2025-12-18
2025-12-11
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