Lifesight · 1 day ago
Marketing Measurement Lead
Miami, FL
Full-time
Onsite
Mid, Senior Level
4+ years expLifesight is a unified marketing measurement platform that helps marketers make better decisions for improved business outcomes. The Marketing Measurement Lead will serve as a strategic partner for Lifesight customers, translating growth objectives into measurement strategies and guiding them through test-and-learn programs to drive growth and profit.
AdvertisingAnalyticsData VisualizationDigital MarketingE-CommerceMarketingMobile AdvertisingSaaS
Responsibilities
Extensively research and communicate with the customer to understand their business and work with the marketing science, implementation and customer success team to ensure deep understanding of the customers business and goals before proposing a measurement strategy
Co-create monthly and quarterly modeling and experimentation plans that map directly to each customer’s media mix, commercial targets, and operational realities
Prioritize test slots to drive always-on learning and compound ROI
Lead customers through the full lifecycle—hypothesis framing, hold-out or geo-split design, data QA, launch, read-out, and iterative optimization
Ensure statistical rigour while keeping speed-to-insight high
Distil complex causal models into crisp narratives and actionable recommendations for marketers, finance leaders, and the C-suite
Coach customers to operationalize findings inside their planning and buying workflows
Proactively flag risks, unblock data challenges, and orchestrate internal resources to exceed adoption and renewal goals
Partner with Product, Data Science, and Engineering to convert customer feedback into scalable features
Build collateral—playbooks, templates, ROI calculators—that make best practices repeatable across the portfolio
Contribute to webinars, case studies, and industry events as a Lifesight measurement evangelist
Own renewal forecasting and execution
Surface and shepherd qualified up-sell and cross-sell opportunities that deepen customer value
Qualification
Required
4+ years in growth marketing, marketing science, or a related analytics/agency/consulting role; hands-on paid media knowledge is essential
Fluency in causal inference concepts (e.g., lift testing, MMM, incrementality-calibrated attribution) and enthusiasm for demystifying them for non-technical audiences
Proven customer-facing experience: you can build trusted exec relationships, juggle multiple workstreams, and thrive in ambiguity
Storytelling chops—turning data into compelling narratives and visuals that drive decisions
Start-up or high-growth DNA: bias for action, resourcefulness, and comfort context-switching at speed
Exceptional written and verbal communication in English; additional languages a plus
Benefits
Competitive compensation & meaningful equity—share in the upside you help create.
Generous PTO & recharge days—because great insights need clear minds.
Annual learning stipend for courses, conferences, or even that statistics textbook you’ve been eyeing.
Latest-gen laptop and any peripherals you need to work at your best.
Company
Lifesight
Unified Marketing Measurement platform to help marketers make better decisions
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$2MKey Investors
Provident Capital Partners
2018-05-25Seed· $2M
Leadership Team
Tobin Thomas
Co-Founder and CEO
Rohit Maheswaran
Co-Founder and Chief Product Officer
Recent News
StopPress New Zealand
2025-09-23
Company data provided by crunchbase