Abnormal AI · 5 hours ago
Sr. Integrated Marketing Manager
Abnormal AI is seeking a strategic and experienced Sr. Integrated Marketing Manager to lead campaign strategy and execution for their Mid-Market segment. This role involves collaborating with various marketing teams to drive demand and deliver measurable pipeline impact through integrated marketing campaigns.
Artificial Intelligence (AI)Cyber SecurityEmailInformation TechnologyNetwork Security
Responsibilities
Own and execute integrated marketing campaigns tailored to the Mid-Market segment across channels and personas
Drive full-funnel programs by collaborating with field, digital, and channel marketing teams
Craft compelling, persona-based messaging that resonates with both technical and executive decision-makers
Activate account-based marketing (ABM) strategies using intent signals and personalized content
Partner closely with Mid-Market sales leaders to develop toolkits, playbooks, and deal acceleration strategies
Manage pipeline targets and lead flow by working with marketing operations and SDR teams
Track and report on campaign performance, ROI, and influence on practitioner-led opportunities
Align with product marketing, SDRs, content, and ops to ensure consistent strategy and execution across all touchpoints
Qualification
Required
7+ years of B2B marketing experience, ideally in SaaS or cybersecurity
Proven success running integrated campaigns for the Mid-Market segment
Strong hands-on experience with ABM platforms (e.g., 6sense), MAPs (e.g., Marketo), and intent tools (e.g., Bombora)
Demonstrated ability to partner closely with sales and influence pipeline outcomes
Strategic thinker with a data-driven mindset and full-funnel expertise
Exceptional communication, collaboration, and project management skills
Preferred
Experience building practitioner-focused messaging and supporting technical sales cycles
Background in field or channel marketing
Understanding of cybersecurity buyer personas and sales motions
Familiarity with Salesforce, Sigma, and related performance tracking tools
Past success at fast-growing tech companies navigating scale and complexity
Benefits
Bonus
Restricted stock units (RSUs)
Benefits
Company
Abnormal AI
Abnormal AI is the leading AI-native human behavior security platform.
H1B Sponsorship
Abnormal AI has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
Funding
Current Stage
Late StageTotal Funding
$534MKey Investors
Wellington ManagementCrowdStrike Falcon FundInsight Partners
2024-08-06Series D· $250M
2023-03-29Series Unknown
2022-05-10Series C· $210M
Recent News
Company data provided by crunchbase