PenFed Credit Union · 22 hours ago
Sr. Marketing Analyst
McLean, VA
Full-time
Hybrid
Senior Level
5+ years expPenFed Credit Union is one of America's largest federal credit unions, serving millions of members worldwide. They are seeking a Sr. Marketing Analyst to evaluate and report on marketing initiatives and campaign performance, working closely with various teams to drive brand and product growth.
BankingCreditFinanceFinancial ServicesLending
Responsibilities
Track, analyze, and report on multi-channel marketing campaigns to tell a concise story on overall campaign performance across various channels and validate success (direct mail, email, social, brand, display, etc.)
Utilize other teams' leading indicators (e.g. CTR, CPM, clicks) and ensure lagging indicators (account opened, CPA, ROAS) are reported and tie back to campaigns to show overall performance
Analyze audience segmentation performance and highlight opportunities for targeting improvement
Support analytic projects such as LTV, MMM to ensure analytic rigor and marketing performance are optimized across all analytic reads
Identify drivers of campaign performance and develop data-backed recommendations for leadership
Lead performance reviews and action ad hoc requests from the performance reads
Provide insights and make recommendations to brand, product, and cross-functional teams
Promote a test and learn mentality where insights lead to hypothesis and a quest to improve benchmarks
Validate campaign data integrity, both during campaign segmentation and for campaign analysis, and ensure accurate data capture from various sources
Diagnose and report on campaign trends and highlight insights to product managers and product owners
Work closely with product analytic teams to analyze marketing spending and performance and how it translates to business performance and goals
Collaborate with brand, digital, CRM, data management and UX teams to structure raw data into database tables to be used for analysis and with visualization software
Qualification
Required
Bachelor's Degree in Marketing, Media, Statistics, Mathematics required
Minimum of (5) years' experience in marketing, campaign analytics
Ability to use data to tell the campaign performance story for any type of marketing campaign and present the insights in a clear, visual story
Experience tracking key performance indicators for various marketing channels, including Direct mail, Email, Paid Digital, etc
Knowledge of Data Visualization best practices, experience using data visualization software like Tableau and Excel
Experience with database and data warehouse structure including SQL, Snowflake, Sigma, etc. Experience with Business Intelligence processes and tools
Excellent communication and presentation skills, with ability to convey complex ideas in an understandable way to senior leadership
Be self-starter and self-directed with ability to accomplish task with knowledge of the end goal with little direction
Creative problem solver and ability to convert complex data into clear insights and compelling narratives
Ability to work in a fast-paced environment while maintaining strong attention to detail
Benefits
Comprehensive health, dental, and vision plans
Paid time off
Paid parental leave
Care support
Fitness center access
401(k) match
Employee loan discounts
Fully paid life and disability coverage
Education assistance
Community involvement
Volunteer opportunities
Company
PenFed Credit Union
PenFed Credit Union offers banking services, loans, mortgages, and credit cards to individuals and small businesses.
1001-5000 employees
H1B Sponsorship
PenFed Credit Union has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (20)
2023 (10)
2022 (21)
2021 (12)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$845.89M2025-09-22Debt Financing· $398.49M
2024-08-29Debt Financing· $447.4M
Leadership Team
Sarah Heintzman
Executive Vice President, CFO
Andrea McCarren
Senior Vice President & Chief Content Officer
Recent News
The Virginian-Pilot
2025-11-05
Company data provided by crunchbase