OPCO Skilled Management · 1 day ago
Hospice Marketing Liaison
Del Corazon Hospice is seeking an experienced and relationship-driven Marketing Liaison to help expand their footprint across Albuquerque and surrounding communities. The Marketing Liaison is responsible for increasing referrals and admissions by establishing and maintaining strong relationships with healthcare professionals and community partners.
Health CareHome ServicesNursing and Residential CareRehabilitationWellness
Responsibilities
Develop and execute strategic marketing plans to grow Del Corazon Hospice census in Albuquerque
Build and maintain referral relationships with: Hospitals and discharge planning teams, Skilled nursing and long-term care facilities, Physicians, specialists, and clinics, Assisted living communities and senior networks
Conduct regular in-person outreach, education, and follow-up with referral sources
Serve as a hospice resource by providing education on eligibility, services, and care coordination
Collaborate closely with intake and clinical leadership to ensure smooth referral transitions
Attend community events, facility meetings, and networking opportunities
Track outreach activity, referral trends, and performance outcomes
Represent Del Corazon Hospice with professionalism, compassion, and urgency
Qualification
Required
Prior experience in hospice marketing, home health marketing, or healthcare business development
Established referral relationships in the Albuquerque healthcare community strongly valued
Knowledge of hospice services, Medicare guidelines, and admissions processes
Strong communication, organizational, and interpersonal skills
Self-driven with the ability to work independently in the field
Valid driver's license and reliable transportation required
Benefits
Competitive base salary + performance-based incentives
Mileage reimbursement and tools needed for success