Ursus, Inc. · 1 week ago
AI-Fluent Creative Director, Performance Marketing
United States
Full-time
Remote
Senior Level
$138/hr - $148/hr
5+ years expUrsus, Inc. is a recruiting agency representing a Fortune 500 multi-national technology company headquartered in Menlo Park, CA. They are seeking an AI-fluent creative director with deep art direction expertise to lead the next generation of performance marketing, leveraging AI to develop innovative digital ads for small and mid-size business audiences.
Information TechnologyRecruitingStaffing Agency
Responsibilities
Pioneers the integration of AI and GenAI tools across the creative lifecycle, from high-level ideation and conceptualization to full-scale production and asset iteration
Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off-platform) by blending traditional art direction with AI-augmented workflows to enhance storytelling and visual impact while ensuring alignment with business objectives and brand strategy
Excels in the ability to ideate, develop, and refine campaign ideas
Provides constructive guidance to external agencies ensuring their output leverages AI tools to meet our standards for innovation, speed, and creative excellence
Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
Creates on-brand design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
Stays up to date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
Excels in the ability to ideate, develop, and refine campaign ideas
Leverages historical campaign performance and trends to inform future creative decisions
Works with AI and GenAI tools for creative production
Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
Leads regular creative reviews and presentations to internal stakeholders, including senior leadership
Sets the creative inputs across creative testing plans to optimize creative
Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
Qualification
Required
Advanced proficiency and hands-on experience with AI and generative AI tools and workflows, with a proven ability to leverage these technologies to scale creative output and drive performance marketing results
5–8 years of work experience as a creative director in digital advertising and performance marketing or lead in a creative/design related occupation
Bachelor's degree in digital design, Visual Design, Advertising Art Direction, or equivalent experience
Portfolio that showcases the ability to develop innovative, concept-driven campaigns that drive results, a mastery of art direction, and design principles for digital ads, including specific examples of how AI, GenAI, and AI workflows were utilized to enhance the creative process or final output
Excellent communication, presentation, and interpersonal skills
Strong understanding of the B2B marketing landscape, direct response/performance marketing and advertising tools
Ability to collaborate effectively with external agencies and cross-functional teams
Strong problem-solving skills and ability to think strategically
Energized by working in a fast-paced environment
Must be eligible to work in the US
Well versed in GenAI tools, e.g., Google Nano Banana (Gemini 2.5 Flash Image), Adobe Firefly, Midjourney, etc
Adobe Creative Suite
Figma
Benefits
Medical
Dental
Vision
Commuter
401K benefits with company matching.
Company
Ursus, Inc.
Ursus, Inc., has been recognized by Staffing Industry Analysts (SIA) for four consecutive years as the fastest-growing technical and creative staffing firm in the United States.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.45M2017-12-20Angel· $0.1M
2016-01-14Angel· $0.35M
Leadership Team
Jon Beck
Founder & CEO
Company data provided by crunchbase