Meow Wolf · 2 hours ago
Director, Marketing
Los Angeles, CA
Full-time
Onsite
Director/Executive
$124K/yr - $142K/yr
10+ years expMeow Wolf is a creative company that opens portals of possibility through immersive art experiences. They are seeking a Director of Marketing to lead strategies and tactics for their Los Angeles exhibition, focusing on acquiring and retaining visitors through various marketing initiatives.
ArtAugmented RealityDigital MediaEventsPodcastService IndustryVirtual Reality
No H1B
Responsibilities
Evangelize and establish Meow Wolf Los Angeles as a must-see attraction through strategic marketing initiatives
Manage and lead conversion-based tactics to drive ticket sales for visitors in Los Angeles (locals and tourists) as well as those planning to travel to the area
Create and oversee campaigns spanning the entire acquisition and retention funnel of exhibition ticket sales, as well as for community events, programs and concerts
Work closely with Senior Leadership in Marketing, Communications, and Exhibition Operations to meet all marketing priorities
Acquire new business opportunities by generating targeted group sales leads through hotel and tour packages, and working closely with industry partners to host tours and familiarization trips
Join tour and travel associations to begin collecting leads and maintain access to current tourism research, and create partnership opportunities within the tourism industry and local hotel concierges
Leverage partnerships, both strategic and through off-site activations, with local organizations and entities to capitalize on influx of visitors to the Los Angeles metro area, to increase awareness, pique interest and ultimately convert to general admission ticket sales revenue
Drive interest in private events and group sales through collaboration with internal digital marketing team, as well as through partnerships with local tourism entities
Project manage local, internal exhibition photography and videography requests
Acquire new customers by: Attracting and generating awareness by engaging in Los Angeles activities both on- and off-site, including in tourists and local audience segments
Engaging online (organic social, paid media) and offline (OOH / print / audio) channels
Developing and executing a marketing campaign calendar, communicating important changes and setting expectations intra- and inter-exhibition team
Manage the day to day and project management duties of organic local social media channels
Curating and executing monthly email marketing campaigns aimed at increasing visitation
Promoting Meow Wolf Los Angeles through user generated content, on both owned and third-party channels
Developing, reviewing, updating and implementing strategic planning of the business including sales, financial performance; Delivering regular reports of campaign results, including evaluation of KPIs/ROI
Developing and maintaining relationships with key members of the Los Angeles tourism, hospitality industry, and consumer relations
Direct and coordinate local marketing activities to meet business and profitability growth objectives of the attraction
Ensure compliance with local, state and federal regulations
Ensure adherence to Meow Wolf’s parent brand and identity in campaigns and in all communication channels, in concert with a location, property or sub-brand
Proactively keep abreast of current trends and events in marketing, social technologies, new media and relevant industries (i.e., themed and immersive entertainment)
Strategize and innovate marketing initiative around key data metrics including survey results and Net Promoter Score, length of stay, programming and repeat visitation
Other duties as assigned
Qualification
Required
BS/BA in Business Administration, Marketing and Communications, Hospitality and Tourism or Advertising, or equivalent experience
10+ years professional experience in marketing
Current or recent business and market experience in Los Angeles required
Established relationships with key, local hospitality entities is ideal
Strong written and verbal communication skills
Detail-oriented, data-driven, with a high degree of financial literacy
Must be able to work in a (very) fast-paced environment, multi-task and prioritize, be alright with ambiguity, and value collaboration with team members, including remote leadership
Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality
Ability to honor the brand as it is while elevating it to a new level of recognition in the world
Benefits
Medical Insurance options: PPO & HDHP
Dental and Vision Insurance
HSA, HRA, and FSA options
401k Retirement Plan
Company paid Life Insurance Policy and Disability Coverage(s)
Voluntary Critical Illness and Life Insurance Policies
Company Paid Employee Assistance Program
Paid Parental Leave for 12 weeks
Discount off Meow Wolf Gift Shop Merch and Cafes
Admission to Meow Wolf attractions for employees and guests
Company
Meow Wolf
Meow Wolf creates entertainment that delights audiences through location-based and digital media experiences.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$185.23MKey Investors
New Mexico Economic Development Department
2019-11-13Grant· $0.53M
2019-05-08Series Unknown· $158.61M
2018-05-25Debt Financing· $17.5M
Leadership Team
Sean Di Ianni
Co-Founder and EVP, Creative Strategy and Development
Gennean M. Scott
Chief Inclusion Officer
Recent News
2025-08-29
2025-08-21
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