BlueScope Buildings North America, Inc. · 12 hours ago
Segment Marketing Manager
Kansas City, MO
Full-time
Onsite
Mid, Senior Level
4+ years expBlueScope Buildings North America, Inc. is a leading manufacturer of building solutions with a commitment to innovation and community. The Segment Marketing Manager will execute the company's go-to-market strategy, focusing on brand-led segment growth through integrated marketing programs and strategic engagement with key influencers.
Building MaterialConstructionElectronicsManufacturingReal EstateWholesale
Responsibilities
Go-To-Market Strategy Execution Translate BlueScope Buildings’ GTM strategy into actionable marketing plans for priority segments. Align segment marketing initiatives with overall commercial objectives, sales priorities, and brand positioning, partnering with Segment Director
Messaging & Content Development Craft segment-specific value propositions and marketing assets that resonate with builders, architects, and developers. Ensure consistent brand messaging across all touchpoints while tailoring communications for key buyer personas
Market & Customer Insights Leverage market research and voice-of-customer (VOC) feedback to identify trends, pain points, and competitive dynamics. Use insights to refine segment offerings (products, tools, services) and inform go-to-market strategies
Cross-Functional Collaboration Partner with sales, product management, brand, channel marketing, and creative teams to deliver integrated programs. Develop sales enablement tools, presentations, and resources that drive adoption and effectiveness
Industry Events & Thought Leadership Design and execute event strategies, including trade shows and segment-specific forums, to showcase brand capabilities. Ensure lead capture and timely follow-up to maximize ROI from events
Architect & Designer Engagement Coordinate CEU programs, specification tools, and technical content to influence design decisions and protect specifications
Measurement & Optimization Track KPIs (awareness, engagement, pipeline impact) and translate data into actionable insights for continuous improvement
Brand Transformation Partner with Director of Strategic Marketing to achieve cohesive brand transformation vis-a-vis a segment-focused approach, driving clear brand differentiation in end-use capabilities and priorities
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
4–7 years of B2B marketing experience
Proven B2B Marketing Leadership 4–7 years of progressive experience in marketing roles, ideally within construction, building products, or industrial sectors
Experience translating corporate GTM strategies into actionable marketing plans, including segmentation, positioning, and integrated campaign execution
Strong background in brand management and demand creation, with a track record of developing messaging frameworks, sales enablement tools, and multi-channel campaigns that influence buying decisions
Skilled in leveraging market research, competitive analysis, and voice-of-customer (VOC) insights to shape offerings and marketing strategies
Ability to identify emerging trends and translate them into opportunities
Ability to balance long-term strategic priorities with short-term execution needs
Brings clarity, conviction, and adaptability to planning and decision-making
Experience in integrated campaign management, event activation, and sales enablement
Benefits
Health insurance
Life insurance
Short and long term disability
Paid time off
Retirement
Company
BlueScope Buildings North America, Inc.
BlueScope Buildings North America, Inc. is a leading manufacturer of engineered building solutions.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Google Patent
2025-02-20
2024-03-08
Company data provided by crunchbase