Citi · 12 hours ago
Business Analytics Senior Analyst
Citibank, N.A. seeks a Business Analytics Senior Analyst for its Miami, Florida location. The role involves supporting the development of marketing strategies and conducting complex analyses to enhance business strategies and operational efficiency.
BankingFinanceFinancial Services
Responsibilities
Support development of marketing strategies for deposit, small business, and mortgage products through channel testing program, customer segmentation, and performance assessment
Build analytical and segmentation tools to support the Retail Bank in driving profitable lending and deposit balances through multiple channels
Target applicability of program across channels including owned sites, display, paid and natural search, affiliates, and social media
Perform numerical and quantitative analysis to demonstrate the effectiveness of testing program, and to design modules for tracking
Apply statistical methodologies and numerical methods across varied sources of external and internal data to conduct large complex analysis
Participate in the implementation of analytical and statistical models in live operating environments within the organization
Analyze and interpret quantitative and financial data in order to estimate performance, conduct targeting strategies, and forecast economic valuation for both internal customer base and prospects
Perform in-depth validation and testing of programs to ensure adequacy, and reformulate tracking as necessary
Qualification
Required
Requires a Master's degree, or foreign equivalent, in Data Analytics, Data Science, Business Analytics, Financial Modeling, Mathematics, or related field
2 years of experience as a Data Analyst, Data Scientist, or related position involving data processing tool building in order to enhance business strategies and operational efficiency
Alternatively, employer will accept a Bachelor's degree in the stated fields and 5 years of the specified progressive, post-baccalaureate experience
Full span of experience must include: Analyze client behavior and develop customer insights using advanced analytical techniques
Adopt powerful management tools and best practices to efficiently handle large volumes of data and minimize effort, time and redundancy in operational procedures
Apply statistical methods to organize, analyze and interpret data to perform model validations and address data quality issues
Utilize Python, PySpark, & SAS software and other open-source coding and statistical tools
Develop and test hypothesis and build quality controls to ensure data integrity
Customer value profiling using quantitative modeling and statistical methods
Data visualization to derive and present insights from complex data
Advanced analytics tools and techniques, including forecasting and cluster analysis
Customer lifecycle and profitability (P&L) by developing models to predict revenue, forecast expenses, and drive disciplined cost management
Modeling financial spreads, conducting scenario-based forecasting, and working with credit risk metrics, including Allowance for Loan and Lease Losses, Loan Loss Reserves and Net Credit Losses
Benefits
Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Company
Citi
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
H1B Sponsorship
Citi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1386)
2024 (849)
2023 (1375)
2022 (1117)
2021 (876)
2020 (901)
Funding
Current Stage
Late StageLeadership Team
Recent News
2026-01-20
2026-01-15
Company data provided by crunchbase