Insurify · 20 hours ago
Brand Creative Lead
Cambridge, MA
Full-time
Hybrid
Senior Level
$180K/yr - $200K/yr
7+ years expInsurify is one of America's fastest-growing MIT FinTech startups, recognized for its innovative approach to insurance comparison and management. The Brand Creative Lead will drive the execution of the brand creative strategy, ensuring a cohesive brand experience while collaborating with various teams to enhance Insurify's brand presence.
Artificial Intelligence (AI)Home ServicesInsurTechLife InsurancePrice Comparison
Responsibilities
Drive execution of the brand creative strategy across the full customer journey, ensuring cohesive, high-quality brand expression at every touchpoint
Partner closely with the VP of Design & Brand Creative to help shape, evolve, and operationalize Insurify's brand creative strategy in collaboration with cross-functional leadership
Ensure a consistent, distinctive brand point of view across paid, owned, and earned channels
Lead end-to-end creative execution across key areas, including:
Product launches (new features and marketplace brands)
Paid media (TV, social, YouTube, display, SEM)
Content marketing (organic social, SEO pages, landing pages)
Brand and commercial partnerships
Lifecycle and retention marketing, including marketing-driven email programs
Bridge product, brand, and systems by working closely with Product Design and Design Systems to ensure brand expression and product/UX experiences evolve together
Help maintain and advance the brand book and design language, driving adoption, consistency, and quality across the company
Mentor and support junior product and brand creative designers, ensuring high-quality execution aligned with Insurify's brand point of view
Communicate creative and design rationale clearly and persuasively to stakeholders at all levels
Facilitate alignment, inspire teams, and bring clarity to ambiguous problem spaces
Qualification
Required
7+ years of experience in brand creative, with experience leading or supervising graphic and motion designers, production partners, copywriters, and advertising concepts
2–3+ years working on consumer-facing digital products; marketplace experience is a strong plus
Strong understanding of creative strategy and production across media, including social, print, out-of-home, web, and digital advertising
Proven ability to lead high-impact initiatives from concept through execution
Strong motion or interaction design skill set
Preferred
Experience designing for monetization or advertising
Strategic thinking within complex systems (bonus: marketplace experience balancing user, advertiser, and partner needs)
Benefits
Competitive compensation
Generous stock options
Health, Dental Coverages
401K plan with match
Unlimited PTO
Generous company holiday calendar
Learning & Development Stipends
Paid Family Leave
Social impact volunteer time
Catered lunches in the office
Company
Insurify
Insurify is an insurance agency that offers auto, home, and life insurance services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$129.6MKey Investors
Motive PartnersRationalwave Capital Partners
2021-09-01Series B· $100M
2020-01-15Series A· $23M
2017-03-16Seed· $4.6M
Leadership Team
Snejina Zacharia
CEO and Founder
Tod Kiryazov
Co-founder; Chief Product Officer
Recent News
2025-08-30
Company data provided by crunchbase