HNI Workplace Furnishings, LLC · 1 hour ago
Associate Marketing Manager - Brand
HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. They are seeking a dynamic and results-driven Associate Marketing Manager to manage social media strategies, lead paid campaign efforts, and provide insightful analytics to drive continuous improvement.
Furniture
Responsibilities
Partner closely with the Marketing Manager to execute each brand’s social media strategy across LinkedIn, Instagram, Facebook, and other channels
Manage the day-to-day publishing calendar by drafting copy, coordinating visuals, scheduling posts, and monitoring community engagement
Support content planning and creative development across brands to ensure alignment with campaign goals and brand voice
Collaborate with vertical market and product launch marketing teams to create engaging, social-first content that reflects business priorities
Lead social listening and trendspotting efforts to inspire new content formats and proactive engagement
Manage paid social advertising campaigns across Meta, LinkedIn, and additional platforms including campaign setup, optimization, and performance analysis
Develop and execute paid media strategies to drive reach, awareness, and lead generation
Track ROI and KPIs, refining targeting, messaging, and creative assets based on data insights
Partner with Creative teams to produce effective ad assets consistent with brand identity and tone
Stay informed on platform updates, algorithm changes, and emerging ad formats to keep campaigns best-in-class
Serve as a key contact for local markets, dealer partners, and internal stakeholders seeking social media guidance
Develop and maintain social media toolkits, templates, and best-practice guides to ensure consistent brand representation and empower confident activation
Support internal education initiatives focusing on emerging trends and platform updates
Monitor engagement and content performance, translating findings into actionable recommendations
Present insights periodically to leadership, highlighting successes and areas for optimization
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
At least 1 year of professional experience managing social media for brands, agencies, or B2B companies preferred
Proven expertise in managing paid social campaigns, specifically on Meta and LinkedIn platforms
Exceptional writing and storytelling skills with strong attention to detail and tone
Proficiency in social media management tools (such as Sprout Social or Hootsuite) and analytics platforms
Excellent communication, organizational, and project management abilities
Resourceful, proactive, and adaptable in fast-paced, collaborative environments
Preferred
Experience with video editing and visual content creation preferred
Benefits
Benefits starting from Day 1
Company
HNI Workplace Furnishings, LLC
We are members. We are owners. The history of an empowered and invested workforce Founded in 1947 in Muscatine, Iowa by visionaries C.