Bare Performance Nutrition · 1 day ago
Director of Partnerships
Austin, Texas Metropolitan Area
Full-time
Onsite
Director/Executive
7+ years expBare Performance Nutrition is seeking a Director of Partnerships to lead and scale their athlete, influencer, and strategic partnership programs as a core growth channel within marketing. This role is responsible for building a disciplined, scalable partnership ecosystem that balances authentic athlete relationships with operational rigor and performance accountability.
ApparelFitnessHealth CareRetail
Responsibilities
Own the overall athlete and influencer partnership strategy aligned to brand positioning and growth objectives
Design and manage a tiered partnership model (e.g., flagship athletes, paid partners, ambassadors) with clear economics, expectations, and progression paths
Develop annual and quarterly partnership roadmaps aligned to product launches, campaigns, retail moments, and key events
Identify, recruit, contract, and retain athletes and influencers aligned with Bare Performance Nutrition’s values and audience
Own partner onboarding, communication cadence, and relationship management
Define and manage deliverables, usage rights, content expectations, and brand compliance
Ensure partnerships feel authentic while remaining operationally sound and scalable
Own partner economics, including compensation models, discount codes, tracking links, and incentives
Measure partnership impact on revenue, CAC, conversion, and brand engagement
Regularly evaluate partner performance and optimize investment across tiers
Build and manage the partnership technology stack (affiliate platforms, influencer management tools, CRM, dashboards)
Maintain a centralized database for partner contracts, deliverables, performance metrics, and key dates
Establish repeatable workflows for partner recruitment, approvals, onboarding, and renewals
Standardize briefs, contracts, reporting, and post-campaign recaps
Partner closely with Brand, Creative, Paid Media, E-commerce, Product, and Events teams to integrate partners into campaigns and launches
Lead external partnership activations including events, sponsorships, and community initiatives
Ensure partnership initiatives are executed on time, on brand, and within budget
Qualification
Required
7–10+ years of experience in partnerships, influencer marketing, or athlete marketing within DTC, CPG, fitness, or lifestyle brands
Proven track record of building and scaling athlete and influencer programs with measurable results
Strong operational mindset with experience managing contracts, budgets, timelines, and deliverables
Demonstrated use of technology and software to scale partnership programs and reporting
Strong understanding of performance marketing metrics and attribution
Excellent relationship-building and negotiation skills
High attention to detail paired with the ability to think strategically
Comfortable operating in a fast-paced, in-office environment
Benefits
BPN covers dental, health, and vision insurance coverage for all employees and their qualified dependents.
Access to One Medical.
Also offered is a 401K match program.
Company
Bare Performance Nutrition
Bare Performance Nutrition is an online store for supplement products and sports apparels.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$3.8M2022-05-26Series Unknown· $3.8M
Leadership Team
Josh Holley
Chief Financial Officer
Grace Caroline Criswell
Partnerships Manager
Recent News
Company data provided by crunchbase