Canals · 1 day ago
Marketing Data Operations Specialist
United States
Full-time
Remote
Mid Level
3+ years expCanals is a fully remote startup transforming the industrial supply chain with AI. The Marketing Data Ops Specialist will manage data strategy and support the marketing team's efficiency by ensuring data integrity and providing analytical insights.
Computer Software
Responsibilities
Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency
Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling
Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales
Qualification
Required
Typically, 3+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup
Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools
Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation
Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale
Strong analytical and problem-solving abilities, with a keen eye for detail
Proven ability to work collaboratively in a fast-paced, dynamic environment
Company
Canals
Canals provides software that automates order entry, accounts payable, and purchasing workflows in distribution.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase