Victorinox · 23 hours ago
Email Marketing Specialist
Monroe, CT
Full-time
Hybrid
Entry, Mid Level
2+ years expVictorinox is seeking an Email Marketing Specialist to support lifecycle marketing and CRM execution across their brands. The role involves coordinating email campaigns, managing segmentation and automation tasks, and overseeing the performance of email communications for both consumer and B2B audiences.
Consumer GoodsManufacturingRetailShopping
Responsibilities
Support development and management of the email marketing calendar across Victorinox and Epicurean
Coordinate campaign setup, creative requests, QA, audience building, and reporting
Oversee, monitor, and optimize lifecycle flows and automated journeys, including testing and performance tracking
Execute CRM tasks including segmentation, personalization, and customer journey updates
Provide light copywriting or copy refinement support for email campaigns when needed
Track and report on email KPIs including open rates, CTR, revenue, conversions, churn, and LTV
Collaborate with merchandising, CX, performance marketing, and creative teams on integrated campaigns
Support global expansion through localized email content and list management across North America, the EU, and future markets
Process and distribute B2B communications including sales updates, campaigns, letters, and account notices
Maintain compliance with data privacy regulations including GDPR, CAN-SPAM, and CASL
Qualification
Required
2 to 3+ years of experience in email marketing, CRM, or lifecycle marketing, preferably in eCommerce
Hands on experience with email platforms such as Klaviyo, Salesforce Marketing Cloud, or similar required
HTML knowledge for email production, troubleshooting, and content adjustments required
Strong analytical and reporting skills with familiarity in A/B testing
Excellent communication, organization, and project coordination abilities
Experience collaborating with cross functional teams
Preferred
Basic copywriting ability or experience is a plus
Company
Victorinox
Victorinox produces and sells unique and quality products that are of practical use for every day's adventures.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Doug Imri
Vice President North America DC Operations
Julia Filimon
DIRECTOR OF TRADE AND SHOPPER MARKETING
Recent News
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