Wholesale Cabinets · 13 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Senior LevelWholesale Cabinets is one of America’s leading E-commerce cabinet companies, and they are seeking a Marketing Manager to accelerate their continued growth. The role requires a deep knowledge of digital marketing strategies and involves managing multi-platform ad campaigns, data analysis, email marketing, and web improvements.
E-CommerceHome and GardenHome Renovation
Responsibilities
Driving multi-platform ads campaigns with a focus on leads and revenue generation from ideation, to producing/sourcing creatives and refining based on analysis
Experimenting and reporting on variants in creatives, attribution models, customer segments, and more at scale
Integrating data from various sources (e.g., CRM systems, GA4, Merchant Center, and ad platforms) to create a comprehensive view of customer interactions and marketing performance
Generating comprehensive reports and data visualizations using tools like Google Data Studio to present key performance metrics and actionable insights
Owning various forms of inbound campaigns, from sales promotions to welcome flows, and working with internal and external partners to optimize performance
Synthesizing the copy, design, and targeting of these communications for maximum effectiveness and brand accuracy
Leveraging tools like Optimizely and Hotjar to conduct and analyze A/B tests to improve website user flows and conversion rates
Innovating the website experience to constantly remain at the forefront of what’s possible, but prioritizing what’s necessary, in the pursuit of converting visitors
Super-powering the marketing work via an intimate understanding of what AI can do, while remaining ultimately responsible for all generated output
Creating architecture for automations that allow our communications and services to reach their vast potential
Qualification
Required
Talented Lead Generator: Established competence and high level of creativity in convincing customers from first impression through opt-in and beyond by understanding every nuance of online decision-making
Project Management Skills: Proven ability to drive projects, large and small, from ideation to completion by successfully requesting, gathering and driving relevant stakeholders and resources
Analytical Mindset: You understand that the difference between an idea and a good idea is in the testing and analysis. You possess strong analytical skills, and are able to extract insights from complex datasets to identify trends and opportunities
Persistent Innovator: You have a curiosity for new marketing technologies and industry trends, with a particular focus on the opportunities and challenges with AI. You are constantly seeking to expand your knowledge, while remaining equally curious to understand user behavior on an individual level and at scale
Communication Skills: Excellent verbal and written communication skills, enabling you to work efficiently and get your message through to any audience – internal or external
Independence & Drive: You have a true intrapreneurial mindset and a passion for the success of the business. The role offers great freedom and you cherish the responsibility that comes with this
Detail Oriented: Congratulations, you have read the posting all the way here. You take pride in the fact that every detail of your work has a large impact on the livelihoods of many people and realize that even slight errors can have far reaching consequences
Experience in CRMs as well as ads platforms such as Google, Meta, TikTok and others is essential
Benefits
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance
Company
Wholesale Cabinets
Online retailer of affordable, beautiful RTA cabinets for kitchen, bathroom, and more.
Founded in 2012
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Niclas Långsten
CMO
Company data provided by crunchbase