Mediassociates · 8 hours ago
SEM Stategist
United States
Full-time
Remote
Mid Level
3+ years expMediassociates is a leading independent media planning, buying and analytics agency dedicated to guiding clients through the ongoing revolution in media and technology. They are seeking a Paid Search (SEM) Strategist who will manage and optimize Paid Search campaigns, ensuring client goals and KPIs are met while contributing to internal processes and team collaboration.
AdvertisingMarketing
Responsibilities
Develop, manage, and optimize full-funnel Paid Search programs across Search, Performance Max (PMax), YouTube, App, Shopping, and GDN campaigns based on industry best practices
Monitor daily budget pacing and proactively recommend budget reallocations across campaigns to maximize performance against client goals and delivery timelines
Perform market research, competitive analysis, and stay up to date with emerging trends
Support internal and client presentations by providing performance reporting, insights, and optimization recommendations
Contribute to further development of internal processes and automation, optimization and testing roadmaps, training, and overall capabilities
Collaborate effectively across teams and contribute to a "one-team" culture
Qualification
Required
Minimum of 3 years in the paid search ecosystem
Strong understanding of Paid Search automated bidding and campaign automation including how to support performance through strong inputs (bidding strategy, conversion quality, creative, audiences)
Strong foundation and passion for digital media and advertising landscape
Proven track record of successfully managing complex client campaigns and relationships to drive measurable results
Expertise using Google Ads Editor/Microsoft Ads Editor platforms
Experience utilizing bid-management platforms (Search Ads 360, Skai) to support and manage campaigns
Strong communication skills (oral and written) with ability to confidently speak to and present to internal and external stakeholders
Strong analytical and technical aptitude with familiarity with conversion tracking and leveraging analytics platforms such as GA4, Adobe, and PiwikPro
Ability to think proactively, maintain a high level of productivity, and manage multiple priorities
Desire to work within a collaborative team setting across departments while also able to work independently
Preferred
Solid understanding of Paid YouTube strategies and best practices
Google Ads / Microsoft Certification
Familiarity with privacy-forward measurement solutions (e.g., Enhanced Conversions, Offline Conversion imports)
Experience in running tactics outside of search a plus
Local Connecticut or NYC Metro area candidates preferred
Company
Mediassociates
Mediassociates is a strategic firm that offers data analytics, insights, media planning, communication strategy, and advertising media.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Kunz
Chief Strategy Officer (CSO)
Recent News
Business Insider
2025-12-02
Business Insider
2025-11-08
Company data provided by crunchbase