American Arbitration Association · 6 hours ago
Director, Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$125K/yr - $132K/yr
8+ years expThe American Arbitration Association is an equal opportunity employer and is seeking a Director of Marketing to expand AAA-ICDR’s presence across critical dispute resolution categories. The role involves developing integrated campaigns to enhance brand awareness and product growth, particularly focusing on mediation and AI tools.
Association
Responsibilities
Develop marketing strategy to expand market share, launch new products, and support other emerging growth areas, with a focus on our mediation business and AI product offerings
Translate product features into compelling stories that differentiate AAA’s capabilities and value proposition and create demand for our products and services
Identify category expansion opportunities across sectors, audience segments (e.g., CXOs, general counsel, law firms, legal operations, enterprise AI decision-makers), and geographies. In partnership with product and sales / business development teams, build persona-specific value propositions and messaging frameworks to drive engagement among key decision-makers
Lead the strategy, development, and optimization of multi-channel campaigns designed to increase engagement, deepen interest across the buyer journey, and support pipeline growth. This includes email, social, paid, and event follow-up campaigns; creating landing pages and forms to drive lead capture; and building targeted nurture and follow-up sequences
Continuously test, analyze, and refine campaigns using performance data to improve engagement rates, conversions, and audience responsiveness
Partner with content, creative, communications, and events teams to develop campaign assets and connected experiences optimized for conversion
Manage external agencies and partners to support campaign execution
Champion internal education and marketing enablement for cross-functional teams
Qualification
Required
8+ years in B2B marketing, with experience in AI, legal tech, or professional services
Experience running global marketing campaigns a plus
Proven success in expanding lines of business, category creation, and product launches
Deep understanding of go-to-market strategy, customer segmentation, and digital user journeys
Strong collaborator with cross-functional teams, especially product and sales
Excellent storytelling, analytical, and project management skills
Familiarity with CRM, analytics, and automation platforms (experience with Salesforce, Iterable, and Digioh a plus)
Experience fostering a marketing team culture of performance, collaboration, and innovation
Benefits
Medical, dental, orthodontia, and vision coverage
A student loan repayment program
A 403(b) retirement plan with substantial company match
Discounted pet insurance
Generous paid time off
Company
American Arbitration Association
AAA offers ADR services and products to enterprises of all sizes and industries.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Bridget Mary McCormack
President and CEO
Ernesto Fuenmayor Garanton
Chief Executive Officer
Recent News
2025-12-05
2025-11-03
2025-10-06
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