SPG - Specialty Program Group · 14 hours ago
Digital Marketing Manager
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $125K/yr
4+ years expSpecialty Program Group (SPG) is a leading specialty insurance MGA and MGU managing a portfolio of 30+ niche brands across North America. The Digital Marketing Manager will lead the design and execution of multi-brand digital strategies, focusing on performance optimization across various digital channels and integrating AI-driven marketing practices to enhance SPG's digital presence.
FinanceImpact InvestingInsuranceMarketing
Responsibilities
Lead SPG’s digital marketing strategy across SEO, SEM, social, and content channels to achieve corporate and divisional goals
Implement scalable digital frameworks that balance corporate oversight with brand autonomy across 30+ specialty programs
Develop cross-channel campaigns (search, paid, email, content, social) that drive qualified leads and measurable ROI
Integrate AI-powered tools into campaign management and optimization workflows (e.g., ChatGPT, Jasper, Copy.ai, AdCreative.ai, SurferSEO, SEMrush, HubSpot AI, and Google’s Gemini suite)
Monitor and adapt to AI-search behavior and Generative AI search result trends (Google SGE, Bing Copilot, Perplexity, ChatGPT Search), ensuring SPG brands maintain high visibility in AI-driven discovery engines
Use AI models to analyze campaign data, forecast performance, and optimize ad spend allocation across channels
Collaborate with the SEO & Content teams to develop AI-optimized content strategies, focusing on authority signals, structured data, and conversational intent for AI search ranking
Test and pilot emerging AI-based ad solutions, such as Google Performance Max, Meta Advantage+, and programmatic AI targeting tools
Oversee SPG’s digital ecosystem (corporate + brand sites), ensuring all sites are optimized for UX, SEO, and conversion
Manage performance dashboards using GA4, Looker Studio, and AI analytics tools to monitor engagement, conversions, and ROI
Partner with Web Development and Analytics teams to ensure proper tagging, event tracking, and data integrity
Manage and scale paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms
Leverage AI-based audience modeling and predictive bidding to maximize reach and efficiency
Implement A/B and multivariate testing using AI-assisted platforms to improve creative and landing page conversion rates
Oversee keyword strategy, content audits, and technical SEO initiatives, ensuring compliance with best practices for both traditional and AI-powered search engines
Collaborate with content and creative teams to develop AI-optimized, high-authority content that enhances E-E-A-T (Experience, Expertise, Authority, Trust)
Utilize generative AI and NLP tools for topic clustering, internal linking strategies, and long-tail keyword discovery
Work cross-functionally with marketing, sales, and operations teams to align campaigns with revenue objectives
Present campaign insights, performance dashboards, and AI-driven forecasts to senior leadership and divisional teams
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field; Master's preferred
4-7 years of experience managing digital marketing across SEO, SEM, paid media, and analytics
Demonstrated experience with AI-driven marketing tools and search optimization strategies
Strong knowledge of AI search behavior (SGE, ChatGPT Search, Bing Copilot, etc.) and how it impacts SEO and content strategy
Hands-on experience with Google Ads, Performance Max, and LinkedIn Ads
Hands-on experience with GA4, Tag Manager, Looker Studio (Data Studio), HubSpot or Salesforce
Hands-on experience with SEO tools (SEMrush, Ahrefs, SurferSEO, Clearscope, Jasper, ChatGPT)
Hands-on experience with programmatic or AI-based ad platforms (AdCreative.ai, Metadata.io, etc.)
Hands-on experience with Email Marketing (Dynamics, HubSpot, Pardot)
Strong analytical skills with the ability to translate data into strategic insights
Exceptional project management, communication, and presentation skills
Preferred
Experience in insurance, financial services, or other regulated industries
Benefits
Health/dental/vision/life/disability insurance
FSA
HSA
401(k) accounts
Paid-time-off benefits such as vacation, sick, and personal days
Eligible bonuses
Equity and commissions for some positions
Company
SPG - Specialty Program Group
Specialty Program Group delivers leading-edge specialty expertise backed by transformative digital capabilities and sophisticated data and analytics.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Spindler
Chief Product Officer
Recent News
2025-12-17
Company data provided by crunchbase