Regenity Biosciences · 1 hour ago
Marketing Operations Manager
Paramus, NJ
Full-time
Onsite
Mid, Senior Level
$130K/yr - $150K/yr
5+ years expRegenity Biosciences is seeking a Marketing Operations & Demand Generation Manager to scale their B2B marketing engine and support commercial growth. The role focuses on executing campaigns that enhance brand visibility and optimize lead generation efforts.
BiotechnologyHealth CareMedicalMedical Device
Responsibilities
Plan and execute integrated marketing campaigns targeting key decisionmakers across R&D, Marketing, Business Development, and Operations
Drive awareness of Regenity’s regenerative medicine CDMO capabilities through digital, email, webinar/podcast, event, and content marketing
Develop and manage lead nurture programs aligned with long, technical sales cycles and hightouch customer relationships
Partner with product and technical leaders to translate value propositions into compelling, marketready offers
Segment and prioritize target accounts based on strategic fit, commercial opportunity, and engagement readiness
Collaborate with Business Development and technical teams to identify highvalue accounts and execute accountbased marketing (ABM) strategies
Ensure marketing initiatives align with business priorities, commercialization roadmaps, and evolving market needs
Ensure sales teams have visibility into marketing campaigns, access to effective followup tools, and audiencespecific content
Facilitate continuous feedback loops between Sales and Marketing to improve lead quality and campaign relevance
Support accountbased strategies that engage highpotential targets
Provide sales teams with actionable insights, messaging updates, and timely performance reporting
Own and optimize marketing platforms and channels (e.g., HT Medical, LinkedIn, YouTube, Salesforce) to support campaign execution, lead management, and reporting
Develop dashboards and reporting tools to track MQL/SQL volume, conversion rates, and campaign ROI
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
510+ years of experience in B2B marketing, demand generation, or marketing operations; experience in medical devices, diagnostics, or healthcare strongly preferred
Strong understanding of multistakeholder buying processes
Familiarity with the product development lifecycle of regenerative medicine devices
Proven success driving lead generation and pipeline growth through integrated campaigns
Analytical mindset with the ability to translate data into actionable insights
Excellent communication and interpersonal skills
Comfortable working in a regulated, highly collaborative, and metrics-driven environment
Preferred
Experience in medical devices, diagnostics, or healthcare strongly preferred
Benefits
Company performance bonus eligibility
401(k) plan with company contribution
Paid time off and paid holidays
Medical, prescription, dental, and vision insurance
Companypaid life and AD&D insurance
Wellness Program and Employee Assistance Program (EAP)
Tuition Reimbursement
Company
Regenity Biosciences
Collagen Matrix is now Regenity Biosciences.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-08-01Acquired
Leadership Team
Shawn McCarthy
Chief Executive Officer
Oystein Valberg
CFO
Recent News
Research and Markets
2025-07-17
Google Patent
2025-05-06
Company data provided by crunchbase