Info Way Solutions · 9 hours ago
Marketing Associate V – Digital Channel Marketing
New York, NY
Contract
Hybrid
Senior Level, Lead/Staff
10+ years expInfo Way Solutions is seeking a Marketing Associate V to lead large-scale in-app digital marketing campaigns for a global business messaging platform. This role focuses on lifecycle marketing, product adoption, and data-driven execution within a mobile app environment, managing campaigns from strategy through execution and measurement.
Information ServicesInformation TechnologyInternet of ThingsStaffing Agency
Hiring Manager
Anos Gohil
Responsibilities
Develop and execute in-app digital communication strategies to drive acquisition, engagement, retention, and product adoption
Create lifecycle marketing calendars based on audience behavior and product priorities
Design strong CTAs and deep-link journeys guiding users to key product features
Manage creative production processes and vendor/agency collaboration
Lead creative approvals and ensure alignment with product and brand goals
Solve localization and creative adaptation challenges across audiences
Partner with technical program managers and engineers to launch campaigns within internal systems
Deliver approximately 3 in-app campaigns per month
Coordinate across product, creative, and data teams to ensure timely launches
Work with data teams to analyze engagement and product usage metrics
Run A/B tests and apply learnings to improve performance
Develop reporting insights and drive data-informed decisions
Qualification
Required
10+ years of experience in digital marketing
Strong background in creative production & vendor management
Experience with product go-to-market (GTM) initiatives
Experience working closely with technical or engineering teams
Hands-on A/B testing and campaign optimization
Proven ability to manage multiple complex projects simultaneously
Strong cross-functional collaboration skills
Comfortable working in fast-paced, evolving environments
Preferred
Lifecycle marketing expertise
Experience with marketing measurement frameworks
Content strategy experience
Agency/vendor leadership experience
Familiarity with mobile app or in-product marketing
Company
Info Way Solutions
Founded and incorporated in 2012 , Info Way Solutions is an IT services and consulting company headquartered in Fremont , CA.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kismat Kathrani
Founder and President
Nidhi Mahajan
Client Partner /Business Development Leader
Company data provided by crunchbase