Red Ventures · 2 hours ago
Senior Demand Generation Specialist | Bankrate
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $140K/yr
4+ years expBankrate is looking for a Senior Demand Generation Specialist with deep experience in email and lifecycle marketing to help execute and scale revenue-driving demand programs across our enterprise partnerships and the Bankrate brand. This role involves designing and executing email-first demand generation campaigns and optimizing them for significant revenue growth.
ContentDigital MediaE-CommerceHigher EducationHome ServicesMedia and EntertainmentPersonal HealthTravel
Responsibilities
Design and execute email-first demand generation campaigns that drive significant, recurring monthly revenue
Build, launch, and optimize promotional, triggered, and lifecycle email programs across the full funnel
Design and execute email, CRM, and lifecycle marketing programs that leverage automation, dynamic personalization, and AI-assisted optimization
Launch and optimize campaigns supporting enterprise partner go-to-market efforts and Bankrate-owned initiatives
Leverage AI-assisted tools to accelerate content creation, testing, and optimization
Build scalable workflows using behavioral triggers, user signals, and predictive insights
Own reporting for email and lifecycle-driven demand, including revenue contribution
Track performance across supporting channels (webinars, mail, in-person placements)
Analyze data, insights, and trends to inform prioritization, segmentation, and personalization strategies
Optimize campaigns for efficiency, engagement, and conversion through continuous learning loops and A/B testing
Qualification
Required
4–10 years of experience in demand generation, lifecycle marketing, or email-led growth roles
Hands-on experience executing large-scale, revenue-driving email programs
Strong understanding of segmentation, automation, personalization, and testing
Comfort operating in a performance-driven, fast-moving environment
Strong cross-functional collaborator with a data-driven, outcome-oriented approach
Data-driven mindset with strong ownership and follow-through
Preferred
Experience with Iterable strongly preferred
Benefits
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Company
Red Ventures
A portfolio of influential brands, digital platforms, and strategic partnerships that help people make life's most important decisions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$250MKey Investors
Silver LakeGeneral Atlantic
2018-07-01Private Equity
2015-01-07Private Equity· $250M
2010-08-12Series Unknown
Leadership Team
Ric Elias
Co-Founder & CEO
Mark Brodsky
CFO & Founder
Recent News
Business Wire
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