B2B Lifecycle Marketing Manager (contract) jobs in United States
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Lovable · 1 day ago

B2B Lifecycle Marketing Manager (contract)

positionSan Francisco
timeContract
remoteHybrid
senioritySenior Level
date5+ years exp

Lovable is a company that allows anyone to build software with any language, transforming ideas into real products. They are seeking a deeply technical and creative B2B Lifecycle Marketing Contractor to own and execute demand-gen nurture flows and lifecycle programs, leveraging HubSpot and AI-driven personalization.

Artificial Intelligence (AI)Developer PlatformDeveloper ToolsSoftware

Responsibilities

Own and execute B2B lifecycle marketing across activation, engagement, retention, and expansion
Build and optimize demand-gen nurture programs for net-new B2B prospects
Design and run customer lifecycle programs for upsell, expansion, and re-engagement
Design and run partner lifecycle programs spanning onboarding, enablement, and long-term partner engagement
Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide: Who to message, When to message, Where to message (email, push, emerging CRM channels), What content to send based on behavior and context
Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
Build experimentation frameworks that measure true incremental impact and avoid over-attribution
Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable

Qualification

B2B lifecycle marketingHubSpotAIAutomationMarketing automationLifecycle segmentationNurture flowsEmail deliverabilityData analysisAnalytical instinctsComfort in ambiguityVibe coding

Required

5+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
Deep, hands-on expertise with HubSpot, especially: Marketing automation, Lifecycle segmentation, Nurture flows and branching logic
Proven experience with email deliverability, list hygiene, and sender reputation
Strong analytical instincts and comfort using data to drive prioritization and decision-making
Experience building adaptive, evolving lifecycle systems, not just static journeys
Hands-on experience applying AI and automation to: Content creation, Personalization, Segmentation, Decisioning logic
Comfort operating in ambiguity and designing systems that improve over time
Proven experience using vibe coding (AI-assisted building) to increase your effectiveness

Company

Lovable

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Lovable provides an AI-driven platform enabling users to generate and deploy web applications and websites from natural language prompts.
dateFounded in 2023
location
Dover, Delaware, USA
people-size51-200 employees
web-link
https://lovable.dev

Funding

Current Stage
Growth Stage
Total Funding
$552.5M
Key Investors
AccelCreandum
2025-12-18Series B· $330M
2025-07-17Series A· $200M
2025-02-25Seed· $15.04M

Leadership Team

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Anton Osika
Co-Founder
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Fabian Hedin
Co-Founder
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Company data provided by crunchbase