SIG SAUER, Inc. · 2 hours ago
Marketing Manager, Events
Newington, NH
Full-time
Onsite
Senior Level
5+ years expSIG SAUER, Inc. is a leading provider and manufacturer of firearms and related products. The Marketing Manager, Events is responsible for developing and executing brand events that enhance customer engagement and showcase the company's offerings, while ensuring seamless operations and budget management.
Defense & Space
Responsibilities
Partner with Director, Experiential Marketing and internal stakeholders to define goals, strategies, and creative direction for hosted brand experiences. Continuously refine event formats to maximize customer impact, brand visibility, and operational efficiency
Lead the design and development of brand-driven events (e.g., Camp Legion, Chalk, etc.) to deliver immersive customer and community experiences. Organize pre-planning meetings, staff assignments, product allocations, accommodations, evening activities, and hospitality elements. Manage onsite execution including setup, customer flow, product demos, brand activations, and experiences. Travel to hosted events to oversee logistics, staff, and customer engagement
Collaborate with Compliance, Product Management, Brand Management, Program Management, Sales, and Marketing to ensure operational requirements and brand objectives are met
Source, negotiate, and manage agreements with hotels, caterers, rental companies, and other vendors to ensure cost efficiency and service quality. Build and maintain strong relationships with external partners to support long-term brand event success
Collect guest and staff feedback to evaluate event success and identify opportunities for improvement. Provide post-event reports and recommendations, implementing best practices to enhance future brand activations
Oversee event budgets, including purchase orders, invoices, and expense tracking. Monitor and control costs to ensure alignment with allocated budgets while maintaining premium brand standards
Manage and implement event frameworks, SOPs, and templates to ensure consistency and efficiency across the hosted events program
Travel frequently to support hosted events, trade shows, and cross-site activations. Flexibility to work evenings and weekends as required during event periods
Listen to the needs of employees, ensuring that all employees within the team have the tools or resources necessary to be successful
Develop the workgroup as a team, fostering a team environment of problem-solving and continuous improvement
Coach and mentor employees in a way that fosters two-way communication and will develop a best-in-class team
Engage in the performance management process, providing clear, timely, and constructive feedback to employees
Ensure appropriate documentation is in place for employment related concerns
Coordinate team training and development opportunities as needs are identified. Provide opportunities to grow the team’s skillset and talents
Participate in the employee interview process. Identify and select the most highly skilled candidate for the team. Develop a successful onboarding plan for new talent that will successfully assimilate them into their role, and the organization
May lead and actively volunteer for Continuous Improvement projects/tasks
Participate on problem solving teams for driving to root cause of internal and external quality failures, particularly related to prevention of customer escapes
Participate in and sustain 5S Standards
Must follow all required Safety and ISO procedures
Miscellaneous duties as assigned
Qualification
Required
Bachelors degree in Marketing or Hospitality
5-7 years of experience in events
2 years of leadership experience
Experienced in event logistics coordination
Event structure and layout planning
Vendor sourcing
Budget tracking
Onsite support
Partner support
Data collection experience
Proficient in Microsoft Office Suite
Proficient in Event Registration platforms (cvent)
Ability to clearly, concisely, and accurately convey ideas and information to others, both verbally and in written form
Strong communication and collaboration skills
Ability to meet tight deadlines and manage multiple projects simultaneously
Ability to prioritize tasks, work independently, and meet deadlines in a fast-paced environment
Company
SIG SAUER, Inc.
SIG SAUER, Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
E John Deedrick Jr
Advisor to the CEO
Chris Erickson
Executive Vice President & Chief Financial Officer
Recent News
2025-09-23
2025-08-27
Chicago Sun-Times - Business
2025-08-13
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