Director Marketing - Demand Generation jobs in United States
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Enovis · 13 hours ago

Director Marketing - Demand Generation

Enovis Corporation is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions. The Director of Marketing, Demand Generation is responsible for driving pipeline growth and revenue impact through integrated marketing programs, overseeing digital channels, and managing a demand generation team.

Health CareManufacturingMedicalMedical DeviceProduct Design
badNo H1Bnote

Responsibilities

Own end-to-end demand generation strategy to drive MQL, SQL, and pipeline contribution
Set and deliver against pipeline, conversion, and ROI targets in close partnership with Sales and Commercial Marketing
Lead performance marketing across paid search, paid social, email, trade show, print, media, website optimization, and retargeting
Optimize the full funnel through testing, attribution modeling, and continuous performance analysis
Develop and analyze data, metrics and KPI’s to devise marketing strategies and ROI
Lead integrated, multi-channel campaigns aligned to business priorities, GTM messages, and product launches
Translate strategy into campaign briefs, messaging frameworks, and activation plans
Ensure alignment across target audience, creative execution, channel mix, and performance goals
Own strategy, performance, and optimization for all digital channels, including:
Website
Organic and paid social
Email and nurture programs
Paid media and digital advertising
Ensure digital experiences are optimized for both brand impact and lead conversion
Own brand activation and creative execution across demand programs, digital experiences, events, and sales assets
Lead creative, media, and digital agencies and partner with corporate communication to deliver high-impact, on-brand work
Ensure brand consistency while tailoring creative for performance across channels
Own Marketing Operations, including lead management, scoring, routing, and reporting
Lead Marketing Technology stack, ensuring tools support scalable growth and clean data flow (e.g., CRM, MAP, analytics, paid media platforms)
Drive operational rigor, dashboards, and insights to inform decisions and executive reporting
Measure enablement effectiveness and impact on pipeline progression and conversion
Manage and develop demand generation team which includes a Digital Marketing Coordinator, a Graphic Designer, a Digital Marketing Manager, a Salesforce.com Coordinator and a Marketing Communication Consultant
Partner closely with Sales, Product Marketing, Commercial leadership, and Finance
Influence senior stakeholders through clear performance insights and recommendations
Build strong alignment between growth objectives, brand strategy, and operational execution
Partner with corporate marketing and communication to ensure aligned BU operations
Develops and manages the marketing operating budget
Manages the Salesforce.com platform

Qualification

Demand GenerationPerformance MarketingMarketing TechnologyLeadershipData AnalysisIntegrated CampaignsDigital ChannelsCommunication SkillsInterpersonal SkillsOrganizational Skills

Required

8+ years of experience in demand generation, growth marketing, or integrated marketing
Experience in US Medical device regulated markets
Proven ownership of MQL/SQL, pipeline, and revenue impact
Strong experience with performance marketing and digital channels
Demonstrated leadership of Marketing Operations and Marketing Technology
Experience leading creative development and agency partnerships
Strong analytical, communication, and stakeholder management skills
Bachelor's degree from a four-year college or university
Excellent interpersonal and communication skills
Demonstrated skill in developing and maintaining productive work teams
Ability to demonstrate personal integrity in all interactions
Excellent organizational, interpersonal, and networking skills with large groups as well as with individuals are essential
Ability to effectively present information

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Spending and Savings Accounts
401(k) Plan
Vacation, Sick Leave, and Holidays
Income Protection Plans
Discounted Insurance Rates
Legal Services

Company

Enovis

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Enovis is a medical technology company that develops orthopedic medical devices.

Funding

Current Stage
Public Company
Total Funding
$400M
2023-10-20Post Ipo Debt· $400M
2022-04-05IPO

Leadership Team

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Damien McDonald
CEO
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Mitchell P. Rales
Co-Founder
Company data provided by crunchbase