401GO · 18 hours ago
Digital Marketing Manager
Sandy, UT
Full-time
Hybrid
Mid, Senior Level
5+ years exp401GO is a fast-growing fintech start-up that is reinventing retirement. They are seeking a Digital Marketing Manager to own full-funnel digital acquisition and lifecycle marketing across various channels, optimizing campaigns to generate qualified leads for Sales.
Financial ServicesProfessional ServicesSmall and Medium BusinessesSoftware
Responsibilities
Build and optimize multi-channel campaigns (Google Ads, LinkedIn, Meta) with clear CPL, CAC, and pipeline goals
Launch segmented lifecycle programs (nurtures, re-engagement, onboarding), including testing frameworks and deliverability best practices
Develop high-converting landing pages and creative briefs; run A/B tests across offers, messaging, and UX
Manage email marketing including customer segmentation, analytics, and reporting while maintaining a good email sender score
Implement rigorous analytics (UTMs, attribution, GA4 dashboards) and present insights with recommended next steps
Utilize HubSpot as the central source of truth for analytics and reporting
Partner closely with Sales to improve lead quality, handoff, and funnel efficiency
Qualification
Required
5+ years of experience in B2B digital marketing, performance marketing, or demand generation
Experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads
Extensive, hands-on use of GA4 within a HubSpot ecosystem
Solid understanding of HubSpot: attribution, object properties, tracking, and reporting
Strong A/B testing, experimentation, and statistical reasoning skills
Experience working cross-functionally with Sales and Product
Clear, concise communicator with strong brief-writing and reporting skills
Strong ownership mindset with a habit of measuring impact against revenue and pipeline goals
Preferred
Background in fintech, SaaS, or financial services
SEO/CRO experience
Programming knowledge
Benefits
A standout 401(k) plan (naturally!).
Generous stock options—share in our growth and success.
Excellent benefits, including medical, dental, and vision.
Flexible hours—because great work doesn’t always happen 9–5.
Plenty of PTO—we value work-life balance.
A fully stocked kitchen when you’re in the office.
Company
401GO
401GO administers 401(k) plans for business of all sizes and helps them to run their business smoothly.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$47MKey Investors
Centana Growth PartnersNEXT Frontier CapitalImpression Ventures
2025-12-09Series B· $33M
2024-04-23Series A· $12M
2021-08-17Seed· $2M
Leadership Team
Daniel Beck
Co-Founder | CEO
Nathan Beck
Co-Founder and CTO
Recent News
alleywatch.com
2025-12-16
vcnewsdaily.com
2025-12-12
2025-12-12
Company data provided by crunchbase