Team One · 9 hours ago
Cross Tier Director, Programmatic
Los Angeles, CA
Full-time
Hybrid
Director/Executive
8+ years expTeam One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. As a Cross Tier Director, Programmatic, you will be responsible for shaping, scaling, and elevating programmatic media across tiers, channels, and client portfolios while leading and mentoring the programmatic planning team.
AdvertisingCRMMarketingSocial Media Marketing
Responsibilities
Own and evolve the programmatic planning vision across tiers, ensuring consistent frameworks, standards, and strategic rigor
Lead the development of advanced, full-funnel programmatic strategies across display, video, CTV, audio, and emerging channels
Act as the senior programmatic authority for assigned accounts, providing strategic oversight, problem-solving, and client leadership
Manage, mentor, and develop direct reports, including the Senior Media Planner, Programmatic, fostering growth, accountability, and excellence
Partner with activation, analytics, and technology teams to ensure seamless execution, optimization, and measurement across DSPs
Guide audience, data, and identity strategies, including 1P/2P/3P data, contextual solutions, clean rooms, and privacy-safe approaches
Establish and oversee measurement frameworks, testing roadmaps, and learning agendas in collaboration with analytics and insights teams
Evaluate and recommend new programmatic partners, platforms, and technologies to drive innovation and competitive advantage
Ensure quality control across all programmatic plans, outputs, and client deliverables
Translate complex performance data into compelling narratives and executive-level insights
Serve as a trusted senior advisor to clients, presenting strategies, results, and future opportunities
Collaborate closely with creative, account, and production teams to align media strategy with messaging, formats, and brand objectives
Contribute to thought leadership, POVs, and agency-wide best practices related to programmatic and cross-channel media
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field
8-10+ years of experience in digital media, with deep expertise in programmatic planning and strategy
Proven experience leading teams and managing senior-level planners
Advanced understanding of DSPs (DV360, The Trade Desk, Amazon DSP, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics)
Strong experience with audience strategy, data activation, measurement, attribution, and optimization methodologies
Ability to synthesize complex data into clear, strategic recommendations for senior stakeholders
Deep cross-channel knowledge spanning display, video, CTV, audio, native, and emerging programmatic formats
Exceptional communication, presentation, and storytelling skills
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Proficiency in Excel, PowerPoint, and media planning/reporting workflows
Preferred
Experience working with luxury, automotive, or premium brands strongly preferred
Hands-on-keyboard DSP experience
Google Marketing Platform, Trade Desk, or Amazon Ads certifications
Experience with brand lift studies, MMM, MTA, or advanced analytics
Exposure to identity solutions, clean rooms, and privacy-first data models
Experience driving automation, operational efficiencies, and scalable reporting solutions
Experience with DCO and personalization at scale
Multi-tier or cross-portfolio leadership experience
Benefits
Medical / dental / vision insurance
401(k) with company matching
Unlimited PTO
Generous paid parental leave
Tuition reimbursement
Family forming assistance reimbursement
Pet adoption assistance + “pawternity” leave
Medical coverage
Dental
Vision
Disability
Parental and family care leave
Family forming assistance
Flexible time off
Company
Team One
Team One is a fully integrated advertising agency headquartered in Los Angeles.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Julie Michael
Chief Executive Officer
Kyle Acquistapace
Executive Director, Idea Communication
Recent News
2026-01-22
2025-11-04
Metabo HPT (Koki Holdings America)
2025-10-27
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