Cash App · 10 hours ago
Product Marketing Manager, Earners Experience
United States
Full-time
Remote
Senior Level, Lead/Staff
$180K/yr - $270K/yr
8+ years expCash App, a part of Block, is seeking a Product Marketing Manager to lead the Earners experience. This role involves developing and executing product marketing strategies to effectively serve modern earners and ensure a seamless experience for diverse customer bases.
BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments
Responsibilities
Own the end-to-end product marketing strategy for the Earners experience, from early product definition through launch and iteration
Lead positioning and messaging for the Earnings Builder, including P2P selling and aggregation of earnings across income streams
Drive go-to-market strategy for earnings entry points and payouts into Cash App
Define how the Earners experience meets the needs of Spanish-speaking modern earners, including positioning, trust signals, and education
Partner closely with Product, Design, Engineering, Customer Insights, Growth, Lifecycle, Brand, Partnerships, and Support to bring launches to market
Translate complex earnings and payouts concepts into simple, compelling customer value propositions across audiences
Serve as the voice of the modern earner, grounding strategy in customer insight and lived realities
Influence product roadmap decisions by advocating for earner needs and opportunities
Qualification
Required
8–10+ years of experience in Product Marketing
Direct experience working on earnings, payouts, income, or marketplace products
Deep empathy of modern earners, including gig economy workers, sellers, creators, or multi-income customers
Strong strategic thinker with the ability to lead ambiguous, cross-functional work
Experience defining or expanding products for new audiences
Comfortable operating at the intersection of consumer, platform, and partner ecosystems
Exceptional communicator and storyteller
Preferred
Experience at companies like DoorDash, Uber, Lyft, Instacart, or similar gig / marketplace platforms a plus
Experience with APIs, platform products, or B2B2C models a plus
Experience marketing to Spanish-speaking or bilingual audiences a plus
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Cash App
Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.
1001-5000 employees
H1B Sponsorship
Cash App has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Late StageTotal Funding
$10M2018-04-04Pre Seed· $10M
Leadership Team
Luis O.
Chief Executive Officer, Cash App Investing
OWEN JENNINGS (OBJ)
Chief Operating Officer
Recent News
Android Headlines
2025-12-05
Company data provided by crunchbase