Cooley LLP · 4 hours ago
Practice Group Marketing Manager - Litigation
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$150K/yr - $210K/yr
5+ years expCooley LLP is seeking a Practice Group Marketing Manager to join their Marketing team. This role is responsible for leading marketing and client development activities within the Litigation department, focusing on driving revenue through brand building and client retention strategies.
Document PreparationLegalProfessional Services
Responsibilities
In conjunction with the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing Litigation, department and practice group leaders, develop and execute marketing and business development plans for assigned practice group(s)/industries/verticals, and individual partners within those groups
Act as a thought leader to practice group leadership and partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities
Collaborate within and across marketing department, practice groups, and interested stakeholders on practice-specific strategies/tactics, initiatives, projects, and client development opportunities
Ownership of marketing budget for assigned practice group(s), providing guidance and strategy in deployment to maximize brand and client development opportunities
Support lateral partner integration as the marketing liaison for all related marketing needs to accelerate onboarding and integration into the firm
Implement service excellence standard in the communications, interactions, and delivery of marketing support to the firm
Ownership of all aspects of Litigation department marketing activities for assigned practice group(s)
Collaborate with Senior Practice Group Manager/Associate Director/Director of Marketing on creation of annual budget and marketing plan in conjunction with Practice Group Leader(s) and manage both to achieve goals within budgetary guidelines
Lead assigned marketing staff to execute marketing plan priorities, projects, events, and respond to ad hoc requests
Develop leading marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
Oversee the execution of winning responses to formal RFP/RFIs in conjunction with firm’s Pitch & Proposal team
Execute firm sponsored and industry participation events, sponsorships, client dinners, and related activities
Lead, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
Manage the development and execution of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
Collaborate with Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
Provide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
Act as an expert in and advocate for the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
Provide day-to-day supervision and mentorship of direct reports, ensure compliance with all firm and department policies; and support business professional development and continued educational opportunities
Participate in hiring, performance appraisals, counseling, performance management and other employee lifecycle events
Other duties as assigned or required
Qualification
Required
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years of marketing and/or sales experience, preferably in a professional services organization, with proven ability to manage, coach and motivate
Proficient in the use of the CRM tool
Preferred
Bachelor's Degree
Advanced degree preferred in a related field and significant prior experience in sales and marketing organizations. Experience with sales contact database programs
Supervisory experience
Benefits
Medical
Health savings account (with applicable medical plan)
Dental
Vision
Health and/or dependent care flexible spending accounts
Pre-tax commuter benefits
Life insurance
AD&D
Long-term care coverage
Backup care for children and/or adults
Other parental support benefits
Firm-paid life insurance
AD&D
LTD
Short term medical benefits
21 days of Paid Time Off (“PTO”)
10 paid holidays each year
Generous parental leave
Fertility benefits
Company
Cooley LLP
Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Victor Nunez
Chief Operating Officer
Charley Haley
Partner
Recent News
2026-01-23
2026-01-22
Company data provided by crunchbase