Cooley LLP · 16 hours ago
Practice Group Marketing Coordinator - Litigation
New York, United States
Full-time
Hybrid
Entry, Mid Level
$33.50/hr - $45/hr
2+ years expCooley LLP is seeking a Practice Group Marketing Coordinator to join their Marketing team. The role involves supporting business development and marketing activities for designated practice groups, driving revenue through new business opportunities and client expansion programs.
Document PreparationLegalProfessional Services
Responsibilities
Serve as resource for business development/sales support for attorneys in designated office/practice groups/industry groups and areas of focus known as verticals
Work with the marketing managers, Director of Marketing and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, sales pipeline management and market development
Assist with marketing support for RFPs/RFIs and other pitches, proposals and pursuits with potential revenue gain
Coordinate and participate in sales and business development training sessions
Help identify and evaluate new business opportunities and targets. Identify trends in marketplace. Drive key targeting initiatives. Conduct business research and relationship searches. Collect key target account data. Participate in client-specific targeting teams
Support targeting initiatives consistent with overall practice group and firm strategy
Assess, analyze, target and initiate efforts to cultivate new clients for the firm and expand Cooley’s cross-selling opportunities (between practice groups, industry groups and among our various offices)
Effectively articulate the value proposition of firm’s services to specifically targeted clients
Help support new partners with their personalized business development plans and yearly goals, as well as support department efforts to support strategic lateral partners from outside the firm
Work with practice group partners and other marketing staff to execute hosted events, client receptions and alumni programs
Help manage business sponsorships and activities tied to industry and business organizations in which the designated practice group is active
Champion firm branding and related standards on creative services projects
Provide input and recommendations on local marketing programs and budget as related to the designated practice group
Identify and support networking, speaking, media opportunities for designated practice group attorneys that support practice group business plans
Track and report on designated practice group activities, status and teams
Develop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.)
Steer data using the appropriate firm technologies (Web, CRM, SCORE, Portal, Intranet, etc.)
Promote exposure to practice group and individual attorneys internally
Assist with recruiting efforts and orientation process
Support research projects for strategic market opportunities
Provide assistance to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
Work cooperatively with staff and managers at the local office to advance both marketing and general administrative goals and projects
Role model the use of the CRM tool in managing the sales pipeline and for practice group business development
Consistently use the CRM tool to support business development in the firm, including taking ownership of contact information for attorney’s contacts and updating, maintaining and resolving conflicts within the CRM tool
Other duties, as assigned or required
Qualification
Required
After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Available to work overtime, as required
Bachelor's degree in business, communications, marketing, or related field with an emphasis in writing
2+ years in law firm or professional office setting with 1+ directly applicable marketing experience in marketing
Experience in a law firm or professional services environment, with a working knowledge of professional services industries
Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking and sales pipeline management
Benefits
Full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits
Firm-paid life insurance, AD&D, LTD, short term medical benefits
20 days of Paid Time Off (“PTO”) and 10 paid holidays each year
Generous parental leave and fertility benefits
Detailed benefit orientation to learn more about our many benefits and resources
Company
Cooley LLP
Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Victor Nunez
Chief Operating Officer
Charley Haley
Partner
Recent News
2026-01-23
2026-01-22
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