Hasbro · 2 hours ago
Brand Manager - Star Wars
Pawtucket, RI
Full-time
Onsite
Mid, Senior Level
5+ years expHasbro is a company dedicated to entertaining and connecting generations of fans through storytelling and play. They are seeking a Brand Manager to oversee global product development for the Star Wars Fan business, driving strategy and market share growth while collaborating with cross-functional teams.
Card and Board GamesConsumerGamingToys
Responsibilities
Drive brand and product strategy for the Star Wars portfolio, supporting market share growth and long-term franchise health
Manage global product development and marketing processes, including line planning, portfolio optimization, and lifecycle management across multiple fan segments
Partner with global commercial teams to support placement with key retailers and ensure the Star Wars product line delivers category leadership worldwide
Collaborate closely with Disney/Lucasfilm on content strategy, product approvals, and creative alignment
Stay on the pulse of fan behavior, media trends, and emerging play patterns
Partner with cross-functional teams - including regional marketing, consumer marketing, design & development, packaging, engineering, sales, demand planning, finance, and costing - to bring Star Wars products and experiences to market
Translate consumer research, fan insights, market trends, and competitive analysis into clear, insight-driven strategies and stories for internal teams and retail partners
Collaborate with Brand Marketing Managers and licensing partners on global briefs, brand positioning, and consumer-led marketing activation across digital, retail, and experiential channels
Own point-of-sale (POS) performance narratives, with a clear understanding of portfolio drivers, risks, and opportunities
Support go-to-market planning, asset development, and messaging by providing product details, franchise context, and unique selling propositions
Leverage data and analytics to identify growth opportunities, inform pricing strategies, and balance revenue and margin goals in partnership with sales and finance
Qualification
Required
5 years of experience in consumer goods, brand/product management, business management, or marketing (licensed brands experience a plus)
A strong passion for storytelling, pop culture, and fandom - with the ability to balance creative integrity and commercial outcomes
Experience working cross-functionally and influencing without authority in a matrixed, global organization
Analytical and creative strength: comfortable with data, financials, and spreadsheets, while also excelling at ideation and narrative-building
Experience working with international commercial teams and a strong understanding of omnichannel retail strategy
Strong communication skills, with the ability to craft compelling business narratives for internal teams, licensors, and retail partners
A proactive, collaborative mindset and an entrepreneurial spirit balanced with strong organizational navigation skills
Comfort with experimentation, risk-taking, and challenging the status quo while respecting brand and licensor guidelines
A commitment to inclusivity, collaboration, and seeking diverse perspectives
Agility and resilience in a fast-paced, franchise-driven environment
Benefits
Medical, Dental, and Vision Insurance
Paid Vacation & Holidays
Generous 401(k) Match
Paid Parental Leave
Volunteer & Employee Giving Programs
Tuition Reimbursement
Product Discounts & More!
Company
Hasbro
Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.
5001-10000 employees
H1B Sponsorship
Hasbro has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (5)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-05-08Post Ipo Debt· $500M
2010-12-21IPO
Leadership Team
Barry Dorf
Vice President of Interactive Global Licensing and Business Development
Dan Shull
Chief Digital Information Officer
Recent News
Polygon.com - News
2026-01-25
2026-01-23
Company data provided by crunchbase