TAN Books · 20 hours ago
Lifecycle & Email Marketing Specialist
Charlotte, NC
Full-time
Hybrid
Mid Level
3+ years expTAN Books is a traditional Catholic publishing company based in Gastonia, NC, dedicated to helping individuals on their path to sainthood. They are seeking a Lifecycle & Email Marketing Specialist to design, implement, and optimize email marketing campaigns that nurture and engage audiences, driving engagement aligned with the company's mission.
BooksEBooksPublishingSalesShipping
Hiring Manager
Nathan Jakobek
Responsibilities
Own the full email lifecycle including acquisition, onboarding, engagement, conversion, retention, and winback
Build the master email calendar aligned with product launches, liturgical seasons, and monthly promotions
Design and optimize automated flows including welcome, post-purchase, abandoned cart, reactivation, and churn prevention
Develop advanced segmentation based on behavior, purchase history, and subscription status
Implement dynamic content and targeting strategies
Continuously test messaging, cadence, and offers
Drive conversion into mobile app subscriptions
Develop retention and upsell techniques to reduce churn
Partner cross-functionally to remove friction surfaced through lifecycle data
Track and report lifecycle performance with a revenue-first mindset
Run structured A/B tests
Increase revenue per subscriber over time
Qualification
Required
3-6 years of marketing automation or email marketing experience
Proficiency in Email Marketing Software and Marketing Automation platforms (e.g., Iterable, Klaviyo)
Strong background in A/B testing, personalization, and segmentation
Growth-oriented mindset with the ability to collaborate across teams
Skills in developing and executing Lead Generation strategies
Excellent organizational skills and ability to manage multiple projects effectively
Preferred
Familiarity with Catholic theology, tradition, and publications is a plus
B2C E-commerce background
Experience working with subscription-based or digital products
Bachelor's degree in Marketing, Communications, or a related field preferred
Company
TAN Books
TAN Books is a catholic book publishing company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Conor Gallagher
Chief Executive Officer
Recent News
Company data provided by crunchbase