Under Armour · 17 hours ago
Creative Director, Brand Voice & Copy
United States
Full-time
Remote
Director/Executive
$150K/yr - $188K/yr
10+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a visionary Creative Director with deep expertise in brand strategy and copywriting. This role will lead the development of the brand voice and narrative across all touchpoints, ensuring consistency and emotional resonance in every message.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Develop and own the brand voice and tone guidelines, ensuring consistency across all channels and departments
Lead copy strategy and execution for major brand campaigns, product launches, and corporate communications
Collaborate with design and strategy teams to craft compelling narratives that align with business objectives
Serve as a strategic partner to executive leadership, translating vision into messaging that inspires internal and external audiences
Mentor and guide copywriters and content creators across the organization
Audit and elevate existing content to align with brand standards and strategic goals
Stay ahead of cultural, linguistic, and consumer trends to keep messaging fresh and relevant
Monitor emerging consumer trends across media platforms and ensure consistent execution of the brand voice, tailored to the unique characteristics and audience expectations of each channel
Champion a forward-thinking creative approach by embracing emerging technologies, including AI-driven tools and workflows, to enhance copy development, streamline processes and drive innovation across brand storytelling
Qualification
Required
10+ years of experience in creative leadership roles, with a strong focus on copywriting and brand strategy
Proven track record of developing and implementing brand voice across large organizations
Exceptional writing, editing, and storytelling skills
Strong strategic thinking and ability to translate business goals into creative messaging
Experience collaborating with senior leadership and cross-functional teams
Deep understanding of modern media platforms including social, digital, and experiential
Ability to lead, inspire, and mentor creative talent
Proficiency in multiple languages is a plus but not required
Preferred
Background in sports, fashion, lifestyle, or consumer brands
Experience working in both agency and in-house environments
Familiarity with global brand communications and localization strategies
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
Computer Weekly
2026-01-23
2026-01-22
Company data provided by crunchbase