Tiara Yachts · 2 hours ago
Market & Customer Insight Analyst
Holland, MI
Full-time
Onsite
Entry, Mid Level
2+ years expTiara Yachts is a company based in Holland, Michigan, specializing in yacht design and manufacturing. They are seeking a Market & Customer Insight Analyst to transform data into actionable insights that will drive growth and enhance their competitive advantage in the market.
Marketing
Responsibilities
Analyze behavior, sentiment, and purchasing trends using both quantitative data and qualitative feedback such as customer interviews
Conduct deep-dive analyses using market share data to compare our pricing, features, and positioning against the rest of the industry
Manage quarterly dealer scorecards, tracking market share and goal achievements to help our partners succeed
Identify and help source leads that match our ideal customer profile to support targeted outreach and product launch strategies
Monitor industry benchmarks and emerging technologies to anticipate what our customers will want in their next model
Help establish a data-driven mindset across the organization, not just maintain existing systems
Apply segmentation, trend analysis, and light statistical thinking to answer real questions as to what’s driving demand, what’s changing, and what we should do next
Act as a liaison between executive leadership, sales, marketing, and product development to help define future model features. You will also help organize and manage dealer training programs
Ensure the accuracy, consistency, and reliability of data across internal systems and public-facing platforms
Promote responsible use of analytics and AI, keeping customer privacy, security, and trust at the forefront
Qualification
Required
2–5 years of experience turning data into insights and action (business, marketing, finance, analytics, or similar)
Bachelor's degree in Finance, Business, Marketing, or a related field
Advanced Excel skills: High proficiency with complex formulas, pivots, Power Query/Power Pivot, clean modeling practices, and building tools others can use
Analytical storytelling: Experience building dashboards and explaining insights to non-technical audiences (Power BI preferred; Tableau, Birst, or similar welcome)
Comfort with basic stats and analytics: Familiarity with concepts such as sampling, correlation, segmentation, trends, and avoiding misleading conclusions
Strong communication and presence: Ability to clarify ambiguous questions and present clear, actionable recommendations without overwhelming stakeholders
Collaborative style: Enjoys working across marketing, sales, product, and leadership teams while bringing others along with the 'why'
Industry curiosity: Genuine interest in the boating industry and motivation to learn our customers, culture, and competitive landscape
Strong research skills, including online research, trend tracking, and competitive intelligence
Strong presentation and communication skills
Strategic, detail-oriented, and organized, with a focus on accuracy and clarity
Ability to translate data into clear, actionable recommendations
Technical proficiency (required): Advanced Excel and BI visualization tools (Power BI, Tableau, Birst, etc.)
Preferred
Experience with CRM systems (HubSpot, Salesforce, etc.)
Familiarity with AI-enabled tools and an interest in responsible use (privacy, security, ethics)
Benefits
Growth & learning: We support continued learning, whether through certifications, training, or skill development.
Company
Tiara Yachts
Tiara Yachts enjoy boaters who aspire to own - those that see themselves as unique, discriminating and uncompromising.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
T
Thomas Slikkers
CEO / President
Recent News
2026-01-14
2026-01-06
2025-09-30
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