American Red Cross · 1 day ago
Regional Communications Manager
Knoxville, TN
Full-time
Onsite
Mid Level
3+ years expAmerican Red Cross is the world's largest humanitarian network, and they are seeking a Regional Communications Manager for their Tennessee Region. The role involves performing communications and marketing functions that drive regional business objectives, publicizing the mission of the Red Cross, and collaborating with various regional staff to support communication and marketing efforts.
Health CareHumanitarianNon ProfitTraining
Responsibilities
Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc
Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate
Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy
Support regional, divisional, and potentially national disaster public affairs activities
Provide training to regional disaster public affairs volunteers
May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division
Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy
Produce relevant local content for regional web and social platforms
Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development
Encourage staff to be trained on and use Brand Central
Support development of strategic and change management communications
Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team
Individual contributor that is fully proficient in applying subject matter knowledge
Qualification
Required
Bachelor's degree required
Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required
A current, valid driver's license with good driving record is required
Good understanding of role and industry, apply specialized knowledge. Know what is expected in the role and expectations
Proficient in the role
Outstanding oral and written communication skills required, with proven knowledge of AP Style
Demonstrate effective critical thinking and strategic planning
Strong organizational and multi-tasking skills
Ability to use Microsoft Office Suite
Familiarity with Cision/TrendKite or other media monitoring software
Demonstrated experience managing professional social media platforms for an organization is required
Must be comfortable using website content management systems and other marketing tools
Willingness to serve as a media spokesperson required; experience as a spokesperson preferred
Strong teamwork and collaboration required
Ability to work on a team
Travel is required 40%
Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted)
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
Preferred
Videography
Editing skills
Photography
Strong written skills
Balance of working in team or independent
Experience with media relations
Familiarity with social media trends and skills
Creative mind set
Benefits
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO + Holidays
401K with 5% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition
Company
American Red Cross
American Red Cross is a humanitarian organization whose purpose is to meet the immediate disaster-caused needs of people and communities.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$43.31MKey Investors
Kia MotorsAvista foundationAmerican Water Charitable Foundation
2025-05-12Grant
2025-04-21Grant· $0.01M
2025-04-17Grant· $0.01M
Leadership Team
Mary J. Barneby
Regional CEO American Red Cross Greater New York
Adrienne Alberts
VP, HR Operations
Recent News
2026-01-06
2026-01-05
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