Topstep · 1 day ago
Sr. Marketing Data Operations Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $140K/yr
3+ years expTopstep is an engaging working environment that fosters a culture of collaboration. The Sr. Marketing Data Operations Manager is responsible for ensuring data readiness and operational efficiency for marketing campaigns, focusing on data flows, campaign coordination, and compliance with privacy standards.
ConsultingEducationFinancial ServicesStock ExchangesTrading Platform
Responsibilities
Ensure required marketing data flows correctly from Snowflake to HubSpot and other tech stack
Partner with Analytics and Engineering to request and validate data pipelines
Create and manage Hightouch connections and syncs as needed
Track and coordinate Jira tickets related to data and system dependencies
Create and manage Notion tasks to coordinate campaign setup, QA, and approvals
Organize workflows with Lifecycle, Creative (Figma), Analytics, and Engineering
Serve as the operational point of contact for campaign readiness and delivery
QA links, permissions, timing dependencies, and system logic prior to launch
Validate suppression rules and eligibility logic as defined by Lifecycle Marketing
Ensure campaigns meet operational and compliance standards
Troubleshoot data connections
Validate GA4 events and GTM tags are firing correctly as part of campaign and ad launch QA
Own configuration and ongoing governance of Google Tag Manager (GTM) across web properties, including tag deployment, triggers, variables, and version control
Manage GA4 setup and administration, including events, conversions, and configuration standards, in partnership with Analytics
Ensure marketing, advertising, and measurement tags are implemented accurately and consistently across platforms
Coordinate with Engineering and Analytics on tag requirements, releases, and validation
QA tag firing, event accuracy, and data flow prior to campaign launches
Maintain documentation for GTM containers, GA4 event schemas, and tracking standards
Partner with the Staff Privacy Program Manager and Legal teams to ensure marketing systems, workflows, and data usage comply with GDPR, CAN-SPAM, and other applicable privacy regulations
Support implementation of consent management, data retention rules, suppression logic, and permissioning across marketing platforms
Ensure operational processes and campaign execution adhere to approved privacy and compliance standards
Act as the operational liaison between Marketing, Privacy, and Legal for questions related to data usage and campaign execution
Ensure GA4, GTM, and advertising tags comply with consent, disclosure, and data-usage requirements defined by the Staff Privacy Program Manager and Legal
Create ad IDs according to established taxonomy and maintain repository of ad IDs across all sub-brands and campaigns
Ensure accurate creative trafficking and creative delivery for all campaigns, according to the measurement and media plans established by the measurement and media teams
Troubleshoot ad delivery, tracking, and technical issues in collaboration with internal teams and external publishers, media, and third party ad serving partners
Maintain advertising delivery documentation, QA processes, and operational best practices
Partner with Analytics and Media teams to ensure advertising and measurement tags (via GTM and third-party platforms) align with approved media and measurement plans
Create reusable templates, operational frameworks, and standardized workflows
Develop internal decks and documentation for onboarding and enablement
Maintain clear SOPs to support repeatable execution
Qualification
Required
3–5+ years of experience in Marketing Operations, Measurement Operations, Analytics Operations, Advertising Operations, or Marketing Systems roles
Hands-on experience owning Google Tag Manager (GTM) implementations, including tag deployment, triggers, variables, versioning, and QA
Strong working knowledge of GA4 configuration and governance, including event schemas, conversions, and measurement standards (not insight ownership)
Experience supporting measurement infrastructure for marketing and advertising, ensuring accurate and reliable data collection across platforms
Proven ability to validate tracking accuracy, troubleshoot discrepancies, and partner with Analytics to ensure data quality and trustworthiness
Experience working closely with Analytics and Data Engineering teams to translate measurement requirements into technical implementation
Intermediate ability to write and troubleshoot SQL queries within Snowflake to validate data health
Ability to read and troubleshoot web code and JSON payloads to identify why a tag or event is failing to fire
Preferred
Familiarity with privacy and consent frameworks (GDPR, CAN-SPAM), and experience implementing compliant tagging and data-collection practices in partnership with Privacy and Legal
Strong execution and QA discipline, with a focus on accuracy, repeatability, and risk mitigation
Ability to identify tracking and delivery dependencies, flag risks early, and coordinate resolution across teams
Excellent written communication skills, particularly in documenting measurement standards, tagging schemas, and operational processes
Experience maintaining SOPs, governance documentation, and measurement playbooks
High attention to detail and commitment to maintaining clean, auditable measurement and marketing systems
Comfort translating marketing and advertising requirements into clear technical specifications for engineering and analytics partners
Comfortable working across Notion, Jira, Figma, analytics tooling, and marketing platforms
Preferred: Experience with HubSpot, ad servers, or third-party measurement and verification tools
Benefits
Seven Company paid Holidays and generous Family Leave.
Paid time off is accrued monthly.
Competitive 401(k) matching, health, dental, and vision insurance is offered for full time employees.
Vacations are encouraged with a bonus for taking 5 consecutive days.
Employee referrals are bonused.
Topstep offers a food and groceries budget and contributes towards health and wellness.
Company
Topstep
Topstep is a financial organization that enables resource traders to develop and learn in the trading industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Patak
Founder & CEO
Recent News
2026-01-13
2026-01-12
Company data provided by crunchbase