Quartile · 6 hours ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $90K/yr
4+ years expQuartile is the world's largest retail media optimization platform, dedicated to driving growth for brands and sellers in the e-commerce space. The Demand Generation Manager will own and scale Quartile’s demand generation engine, designing and executing multi-channel campaigns to drive measurable pipeline growth across key markets.
AdvertisingAdvertising PlatformsInternet
Responsibilities
Build and own the end-to-end demand generation roadmap, spanning awareness, acquisition, and conversion across key markets
Design, launch, and optimize multi-channel campaigns (paid social, paid search, email, webinars, and content syndication) to generate qualified pipeline
Execute and iterate targeting our Ideal Customer Profile
Partner with Product Marketing to develop audience-specific messaging and campaign assets aligned to product launches and GTM priorities
Define, track, and report on key funnel metrics (MQLs, SQLs, conversion rates, pipeline contribution, ROI)
Build dashboards and reporting in Salesforce, or similar systems to monitor campaign health and lead flow
Continuously test and optimize targeting, messaging, and creative for stronger engagement and conversion
Partner with RevOps to refine lead scoring, routing, and attribution models for better visibility and efficiency
Own performance and budget for LinkedIn Ads, Google Ads, email, and programmatic/display channels, optimizing for pipeline impact
Partner with content marketing on SEO and SEM strategies to strengthen visibility and inbound demand
Explore and test emerging channels, sponsorships, and partner activations that reach high-intent audiences
Collaborate with content marketing to develop gated assets, landing pages, and nurture sequences that drive conversion
Align with Sales on lead handoff processes, SLAs, and campaign targeting to ensure strong funnel conversion
Partner with RevOps to evaluate and evolve the Martech stack — identifying tools to streamline tracking, analytics, and automation
Collaborate with marketing teammates to amplify campaigns around industry conferences, webinars, and co-marketing initiatives
Support cross-functional initiatives that integrate demand generation efforts with brand storytelling and thought leadership
Qualification
Required
4–6 years in B2B demand generation, growth marketing, or pipeline marketing — ideally in SaaS, AdTech, or ecommerce technology
Proven track record driving measurable B2B pipeline growth through multi-channel marketing
Strong command of marketing analytics, attribution modeling, and funnel optimization
Proficiency in Salesforce CRM, HubSpot, Google Ads, and LinkedIn Campaign Manager
Hands-on experience designing and executing targeting
Ability to blend data-driven decisions with compelling storytelling and campaign creative
Strong collaboration and communication skills, with comfort partnering across Sales, Product, and RevOps
Preferred
Bachelor's degree in Marketing, Business, or a related quantitative field
Familiarity with Google Analytics, Looker, or Tableau for advanced reporting
Experience working in eCommerce, MarTech, or performance marketing environments
Certification in HubSpot, Google Ads, and other Martech programs
Interest or experience experimenting with AI-powered marketing tools to increase efficiency and scale
Benefits
Comprehensive Insurance Coverage
401K Plan with Employer Match
Generous Paid Time Off (24 Vacation days, 7 Sick days, 12 Company Holidays, Short Summer Fridays)
Company Laptop + additional tech accessories
Company
Quartile
Quartile offers Amazon advertising optimization services.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Rockbridge Growth Equity
2020-10-01Private Equity
Leadership Team
Bob Burns
Chief Financial Officer
Recent News
Company data provided by crunchbase