Caterpillar Inc. · 16 hours ago
Marketing Cloud Technical Team Lead
Caterpillar Inc. is a global leader in manufacturing construction and mining equipment, committed to building a sustainable world. The Marketing Cloud Technical Team Lead will provide technical and strategic leadership for the OnPoint digital marketing program, managing a team to deliver scalable marketing solutions.
ConstructionMachinery ManufacturingManufacturingMechanical Engineering
Responsibilities
Competent to perform all Marketing Cloud development and administration assignments without close supervision; normally assigned the more complex aspects of platform and journey work
Lead and mentor a team of Marketing Cloud specialists, fostering collaboration, accountability, and continuous improvement
Guide the design, development, and optimization of customer journeys, ensuring alignment with business goals and best practices
Oversee administration, configuration, and governance of the Marketing Cloud instance, ensuring stability, scalability, and compliance
Communicate with stakeholders to direct development, debugging, and testing of Marketing Cloud solutions for accuracy, integrity, and completeness
Perform integrated testing and acceptance testing of components, ensuring timely, quality results
Maintain high standards of technical quality within the team by establishing good practices and habits
Identify and encourage areas for growth and improvement within the team
Partner with marketing, IT, analytics, and business stakeholders to deliver integrated solutions
Qualification
Required
Competent to perform all Marketing Cloud development and administration assignments without close supervision; normally assigned the more complex aspects of platform and journey work
Lead and mentor a team of Marketing Cloud specialists, fostering collaboration, accountability, and continuous improvement
Guide the design, development, and optimization of customer journeys, ensuring alignment with business goals and best practices
Oversee administration, configuration, and governance of the Marketing Cloud instance, ensuring stability, scalability, and compliance
Communicate with stakeholders to direct development, debugging, and testing of Marketing Cloud solutions for accuracy, integrity, and completeness
Perform integrated testing and acceptance testing of components, ensuring timely, quality results
Maintain high standards of technical quality within the team by establishing good practices and habits
Identify and encourage areas for growth and improvement within the team
Partner with marketing, IT, analytics, and business stakeholders to deliver integrated solutions
Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment
Knowledge of software development tools and activities; ability to produce software products or systems in line with product requirements
Knowledge of software development life cycle; ability to use a structured methodology for delivering and managing new or enhanced software products to the marketplace
Knowledge of software product design; ability to convert market requirements into the software product design
Knowledge of technical aspects of a software products; ability to design, configure and integrate technical aspects of software products
Preferred
Bachelor's degree from an accredited college or university in Computer Science, Information Systems, Marketing Technology, or related field or equivalent working experience
Digital marketing technology experience
Deep expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, Email Studio)
Experience designing, developing, deploying, and maintaining marketing technology solutions at scale
Experience with Marketing Cloud Connect and Data warehouse integrations
Strong knowledge of application architectural patterns (e.g., microservices, event-driven)
Experience deploying solutions using CI/CD tools such as Jenkins, Azure DevOps, or equivalent
At least three years of deploying and maintaining solutions using public clouds such as AWS or Azure
Working within an Agile framework (ideally Scrum)
Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer, Administrator) preferred
Strong analytical skills and ability to work under pressure and within time constraints
Demonstrated leadership on medium to large-scale projects impacting strategic priorities
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Company
Caterpillar Inc.
For 100 years, we’ve been helping customers build a better, more sustainable world.
Funding
Current Stage
Public CompanyTotal Funding
$3.51BKey Investors
US Department of EnergyAdvanced Propulsion Centre UK
2025-08-28Post Ipo Debt· $3.5B
2024-10-31Grant· $5.04M
2019-06-23Grant
Leadership Team
Recent News
2026-01-22
Company data provided by crunchbase