ApprentiScope · 6 hours ago
Growth Marketing Manager
United States
Full-time
Remote
Senior Level
$100K/yr - $130K/yr
5+ years expApprentiScope is a young, fast-growing software company focused on developing solutions for Apprenticeship and Work-Based Learning programs. They are seeking a Growth Marketing Manager to build and execute integrated marketing programs that drive pipeline and establish category authority in the apprenticeship ecosystem.
ComputerSoftwareSoftware Engineering
Responsibilities
Build and execute multi-channel demand generation strategy (paid, organic, email, events) to drive qualified pipeline
Optimize the funnel from anonymous visitor → MQL → SQL in partnership with BDRs and sales
Build and refine marketing automation, nurturing, and segmentation programs
Own pipeline reporting: dashboards, funnel insights, ROI analysis, and lead-quality tracking
Own the marketing tech stack: automation, CRM alignment, analytics, attribution
Build scalable processes for scoring, nurturing, segmentation, and campaign ops
Develop content strategy that establishes ApprentiScope as the authoritative voice in apprenticeship management
Produce or manage high-value content including videos, eBooks, case studies, guides, webinars, and blogs
Build SEO and GEO authority by strengthening domain authority, keyword coverage, and organic visibility
Support sales enablement with battlecards, competitive intelligence, pitch decks, and one-pagers
Qualification
Required
5-8 years of B2B SaaS marketing experience, with at least 3+ years in demand generation roles at early-stage or small software companies (seed through Series B)
Proven track record building and scaling demand generation programs that drive qualified pipeline
Hands-on execution experience across multiple marketing disciplines: paid media, email marketing, content marketing, SEO, marketing automation, and campaign analytics
Deep familiarity with the marketing stack: HubSpot, Google Analytics, and paid search/social platforms
Content creation skills: Ability to write compelling, outcome-focused messaging for different audiences
Data-driven mindset: You measure everything, optimize relentlessly, and can articulate marketing's impact on pipeline and revenue
Self-starter with strong ownership mentality: You identify opportunities, build plans, and execute without waiting for direction
Comfortable with ambiguity: You thrive in environments where you need to figure things out, test hypotheses, and iterate quickly
Strategically minded, tactically fluent: You can think long-term but roll up your sleeves to execute campaigns, write copy, build landing pages, and analyze data
Collaborative and cross-functional: You work closely with sales, product, and customer success to align marketing with business goals
Intellectually curious: You stay current on marketing trends, competitive intelligence, and industry developments
Results-oriented: You're motivated by impact—pipeline generated, deals closed, and business growth
Benefits
Dental insurance
Health insurance
Paid time off
Vision insurance
Work from home
Opportunities for advancement
Parental leave
Company
ApprentiScope
ApprentiScope is a software company that helps companies scale Apprenticeship and Work-Based Learning programs.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-11-17Seed
2020-07-01Pre Seed
Leadership Team
William Lippolis
Founder & CEO
Company data provided by crunchbase