Dairy MAX Inc. · 1 day ago
Dairy MAX Vice President - Communications
Dallas, TX
Full-time
Onsite
Director/ExecutiveDairy MAX Inc. is seeking a Vice President of Corporate Communications to lead their integrated communications strategy with a focus on farmer engagement and trust-building. This role involves partnering with the CEO and overseeing the organization’s reputation, brand narrative, and advocacy efforts, while ensuring cohesive messaging across various stakeholders.
AgricultureCommunitiesFarmingNon Profit
Responsibilities
Partner with the CEO to develop and execute an integrated corporate communications strategy that advances Dairy MAX's mission, brand, and long‑term strategic priorities
Ensure enterprise‑wide alignment across internal verticals and CoEs to deliver cohesive messaging, shared narratives, and integrated execution
Serve as a strategic advisor to senior leadership on communications, reputation management, advocacy, and stakeholder engagement
Lead the development and execution of a comprehensive farmer engagement communications strategy that prioritizes transparency, relevance, and two‑way communication
Ensure farmer perspectives, needs, and outcomes are consistently reflected in corporate messaging, storytelling, and advocacy efforts
Translate organizational strategy, investments, and impact into clear, meaningful communications that resonate with dairy farmers and reinforce value
Partner with internal teams to elevate farmer voices through storytelling, testimonials, thought leadership, and peer‑to‑peer advocacy
Strengthen trust and credibility with farmers by ensuring consistent, authentic, and timely communications across channels
Oversee Dairy MAX's reputation management, serving as the primary advisor on public relations, external communications, and issues management
Design and implement a robust public relations strategy aligned with brand marketing, sales objectives, and farmer advocacy priorities
Position Dairy MAX team members, farmers, and partners as trusted thought leaders and spokespeople within the industry and broader public
Oversee brand positioning to enhance trust, credibility, and visibility among farmers, stakeholders, and external audiences
Develop and implement advocacy strategies that empower farmers to effectively tell their stories and build trust with consumers and partners
Leverage Dairy MAX programs, impact data, and insights to create compelling narratives that demonstrate value and results
Ensure storytelling balances business outcomes with on‑farm relevance and real‑world impact
Lead internal communication strategies that reinforce Dairy MAX's culture, operating principles, and strategic focus
Collaborate with Human Resources to ensure internal communications support employee engagement, change management, and organizational alignment
Ensure internal teams are informed, connected, and aligned to priorities, messaging, and expectations
Align with Dairy Management Inc. (DMI) and the DMI Board of Directors' communication strategy to ensure consistency and clarity
Support the Dairy MAX Board by providing clear, concise communications that reinforce priorities, outcomes, and strategic progress
Collaborate with appropriate Communication team members and agency personnel in creating accurate budget projections
Monitor and manage within the specified program area budget, approving estimates and invoices as necessary
Reconcile program costs against budget for appropriate budget accounts
Work with team and vendors to manage/mitigate third party costs for maximum benefit to the organization
Qualification
Required
Proven ability to design and execute integrated communication strategies aligned with organizational and farmer priorities
Deep experience building trust‑based relationships with farmers, boards, and industry partners
Expertise in positioning an organization as a credible, trusted industry leader
Ability to translate complex industry topics into compelling, farmer‑relevant narratives
Strong ability to partner across teams and CoEs to drive alignment and execution
Ability to lead teams, inspire confidence, and influence at the executive and board level
Experience navigating sensitive situations while maintaining transparency and brand integrity
Skilled at engaging employees through clear, purposeful communication
Ability to leverage insights and impact data to inform strategy and measure effectiveness
Collaborate with appropriate Communication team members and agency personnel in creating accurate budget projections
Monitor and manage within the specified program area budget, approving estimates and invoices as necessary
Reconcile program costs against budget for appropriate budget accounts
Work with team and vendors to manage/mitigate third party costs for maximum benefit to the organization
Benefits
Competitive compensation
Generous benefits
Company
Dairy MAX Inc.
Dairy MAX is a nonprofit dairy council representing more than 700 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming, who work 365 days a year to feed millions of people.
Founded in 1995
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kay Johnson Smith
Chief Operating Officer
Essence Riley
Director, Partnership Marketing
Recent News
legacy.thefly.com
2026-01-22
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