401GO · 18 hours ago
VP of Marketing
Sandy, UT
Full-time
Onsite
Senior Level, Lead/Staff
10+ years exp401GO is seeking an experienced, strategic VP of Marketing to lead our marketing organization and drive our growth strategy. This role will oversee brand, demand generation, channel marketing, partnerships, product marketing, and creative.
Financial ServicesProfessional ServicesSmall and Medium BusinessesSoftware
Responsibilities
Develop and own 401GO’s full marketing strategy across brand, demand gen, partner/channel marketing, content, and lifecycle
Lead, mentor, and grow a high-performing marketing team across all marketing functions
Build a data-driven demand engine aligned with revenue, CAC targets, and pipeline contribution
Deeply partner with Sales, Product, and Partnerships to build unified GTM motions
Oversee advisor and HCM channel marketing (segmentation, messaging, co-marketing, content, partner programs)
Guide positioning, product marketing, narrative development, and market differentiation
Manage marketing budget, investment strategy, and performance reporting
Ensure compliance standards across all marketing channels and partner-facing materials
Represent marketing in executive, board-level reporting, and strategic planning
Qualification
Required
10+ years of marketing leadership experience, including managing marketing teams
5+ years of direct experience in the financial advisor market, HCM/payroll ecosystem, or both (required)
Proven success leading marketing at a fintech or B2B SaaS company
Strong leadership and organizational design skills across multiple marketing disciplines
Deep experience with demand generation, brand development, and performance marketing
Excellent technical skills and familiarity with HubSpot, analytics tools, Google Suite and similar marketing software
Strong analytical mindset with history of using metrics to drive decision-making
Excellent communication and storytelling skills
Demonstrated ability to manage budgets, forecast results, and present to executive teams
Preferred
Experience in retirement/401(k), recordkeeping, or financial services
Benefits
A standout 401(k) plan (naturally!).
Generous stock options—share in our growth and success.
Excellent benefits, including medical, dental, and vision.
Flexible hours—because great work doesn’t always happen 9–5.
Plenty of PTO—we value work-life balance.
A fully stocked kitchen when you’re in the office.
Company
401GO
401GO administers 401(k) plans for business of all sizes and helps them to run their business smoothly.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$47MKey Investors
Centana Growth PartnersNEXT Frontier CapitalImpression Ventures
2025-12-09Series B· $33M
2024-04-23Series A· $12M
2021-08-17Seed· $2M
Leadership Team
Daniel Beck
Co-Founder | CEO
Nathan Beck
Co-Founder and CTO
Recent News
alleywatch.com
2025-12-16
vcnewsdaily.com
2025-12-12
2025-12-12
Company data provided by crunchbase