Pride Global · 23 hours ago
Marketing Insights Researcher
United States
Full-time
Remote
Senior Level
$75/hr - $85/hr
6+ years expPride Global is seeking a Marketing Insights Researcher to manage their Brand Tracking program. The ideal candidate will translate strategic insights into actionable marketing recommendations and collaborate with cross-functional teams to drive product and brand outcomes.
ConsultingHuman ResourcesInformation Technology
Responsibilities
Managing end-to-end Brand Tracking program, including survey design, data cleanliness/quality, and reporting
Translate findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Ability to go deep and uncover underlying/cohort-based trends, proactively spotting competitive opportunities and risks latent in the data
Successful management of the program across VR and Wearables devices, delivering reporting, recommendations, and additional data on-time on a regular cadence
Desire and ability to contextualize brand tracker learnings with large macro-economic, company-level, or org/pillar level moments to interpret or add understanding to the data and recommendations
Qualification
Required
6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
Direct experience on brand tracking programs required
Independently execute full-cycle brand tracking programs, and leveraging primary and secondary sources to inform analysis and strategies to drive business outcomes
Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
Proven track record of managing data sets and overseeing responsibility for data hygiene and reporting
Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies
Experience thinking holistically/creatively in addition to technically/analytically
Work well in a dynamic and fast-paced environment
Experience collaborating proactively and effectively with a broad variety of partners
Benefits
Comprehensive healthcare coverage (medical, dental, and vision plans)
Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
401(k)-retirement savings
Life & disability insurance
An employee assistance program
Legal support
Auto, home insurance
Pet insurance
Employee discounts with preferred vendors
Company
Pride Global
Pride Global network of companies focuses on a diverse array of human resources solutions including managed services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Anu Vettath
Chief Operating Officer
Recent News
2022-07-19
2022-03-09
Company data provided by crunchbase