Multnomah County · 12 hours ago
Marketing and Communications Coordinator
Portland, OR
Full-time
Hybrid
Senior Level
$85K/yr - $110K/yr
5+ years expMultnomah County is seeking a dynamic Marketing Manager to support the Communications Office in developing and implementing a strategic marketing plan and subsequent campaigns that increase public awareness about — and access to — County services. The role involves managing the County's identity, coordinating marketing strategies, and engaging diverse audiences to promote transparency and effectiveness in local government services.
Government
Responsibilities
Manage and advocate for a cohesive County identity that raises awareness of the County’s array of services
Help in the development of brand assets, style guides and resources that advance the reach and consistency of Multnomah County’s brand
Convene and coordinate marketing experts from County departments to build a coordinated marketing/brand strategy and shared best practices
Engage diverse audiences, especially those that have historically been left out, in partnership with other County and Communications staff
Lead coordinated investments in digital marketing, paid media and sponsored content, alongside County and Communications staff
Design and consult on campaigns and branding projects across the County to ensure consistency and cohesion with the County’s core identity and design standards
Proofread and edit marketing materials to ensure accuracy, grammar, style, and adherence to County brand guidelines
Implement Search Engine Optimization (SEO) best practices for County web content to improve visibility and organic search rankings
Conduct market research and competitive analysis to identify trends, opportunities, and challenges in public sector communications and service promotion
Monitor and report on campaign performance metrics
Collaborate with and influence the work of department teams
Qualification
Required
Equivalent to a Bachelor's Degree from an accredited college or university with major coursework in Journalism, English, Communications, or related field. In lieu of a degree, we will consider equivalent years of related experience
Five (5) years of increasingly responsible public affairs or public information experience, including some experience dealing with a legislative body
Must have a valid driver's license by the time of hire
Depending upon assignment, candidates may be required to pass a criminal background check
Preferred
Excellent public speaking skills and strong writing skills
Ability to work under tight deadlines and multiple competing priorities
Ability to interact and work with a diverse group of people and at all levels of the organization
Ability to maintain good customer service when responding to requests from community members
Knowledge of strategic planning and implementation, project management, and cultural relations
Ability to analyze and make sound recommendations on highly complex and sensitive organization, program, intergovernmental, legislative and political issues
Ability to present proposals and recommendations clearly, logically and persuasively in meetings and before internal and external groups
Ability to exercise empathy, tact, discretion and diplomacy in dealing with sensitive, complex and confidential issues and situations
Ability to establish and maintain highly effective working relationships with mayors, city commissioners, department directors and managers, and business, civic, community and labor leaders
Proficiency in marketing software, tools and analytics (e.g. Mailchimp, HubSpot, Google Analytics, Adobe Creative Suite)
Proficiency in social media platforms (e.g., Facebook, Instagram, LinkedIn, X, Bluesky TikTok, YouTube)
Company
Multnomah County
At Multnomah County, our organization’s top priority is to meet the many needs of our residents.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Cora Bell
Deputy Chief Financial Officer
Ahmed AL ZUBIDI
Program Specialist - Middle Eastern community / Community Partnerships & Capacity Building program
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