Software Guidance & Assistance, Inc. (SGA, Inc.) · 9 hours ago
Senior Product Owner
Purchase, NY
Full-time
Onsite
Senior Level
$65/hr - $65/hrSoftware Guidance & Assistance, Inc. (SGA) is seeking a Senior Product Owner for the CRM Program at the United States Tennis Association (USTA). The role involves advocating for customers and leading CRM modernization initiatives, ensuring alignment between business strategy and technical execution.
Information TechnologyStaffing Agency
Responsibilities
Define the Product Vision: In partnership with Business Owners, create unique product positioning, provide support to the marketing team, and chart the long-term product roadmap
Convert Strategy to Tactics: Translate high-level product strategy into an executable tactical plan for the development team
Create a "Shared Brain": Align all stakeholders—including engineering, sales, marketing, and support—around a unified vision for the CRM product
Manage the Product Backlog: Own the ongoing list of task-level items; prioritize the development team's work to ensure maximum value delivery
Sprint Planning: In our hybrid environment, work with the program and project manager to move items from the main product backlog to the sprint backlog before each sprint
Define User Stories & Acceptance Criteria: Craft stories using plain-language descriptions and ensure they meet specific criteria supporting the technological plan
User Acceptance Testing (UAT): Review developed features to ensure they support the overall product management plan
Internal Voice to Developers: Serve as the primary point of contact for the engineering team, translating vision into specific, actionable tasks
Multi-Vendor Management: Drive outcomes across multi-vendor environments, providing direction to internal teams and external software partners
Maintain Communication Flow: Act as the "hub," keeping information flowing seamlessly among the Product, UX, and Development teams
Curate Ideas for New Products: Gather insights from Business Owners, Stakeholders, and Customers to curate viable ideas for innovative features
Assess Competition: Monitor market data (Adobe Analytics, SEMRush, Google Trends, etc.) to understand the competitive landscape
Qualification
Required
Proven success leading CRM modernization or digital transformation initiatives
Strong Salesforce CRM experience, including Sales, Service, Marketing Cloud, or similar environments
Deep proficiency in Agile/Scrum methodologies, including writing user stories and managing sprint cycles
Expert-level experience using Jira for backlog management, Confluence for documentation and collaboration, and Monday.com for project tracking and workflow management
Experience navigating complex, matrixed organizations and driving outcomes in multi-vendor environments
Proven ability to define a vision and immediately translate it into a sequenced, actionable backlog
Experience providing direction to third-party software development vendors
Exceptional ability to align diverse stakeholders and serve as a clear 'voice' for the development team
Proficiency in using tools like Adobe Analytics, Google Trends, or ZenDesk to drive decision-making
Preferred
Prior experience within membership-based, sports, media, or consumer-focused organizations
Direct experience with CRM consolidation or legacy platform migration projects
SAFe POPM, CSPO, or similar product ownership certifications
Experience working with systems integrators and offshore development teams
Familiarity with integration platforms (MuleSoft, etc.) and analytics environments (Adobe Analytics)
Company
Software Guidance & Assistance, Inc. (SGA, Inc.)
For more than 40 years, SGA has delivered technology and resource solutions that Fortune 500 organizations, mid-size companies, state and local governments, and higher education institutions rely on to achieve their goals/missions.
Founded in 1981
201-500 employees
H1B Sponsorship
Software Guidance & Assistance, Inc. (SGA, Inc.) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (12)
2023 (19)
2022 (25)
2021 (41)
2020 (44)
Funding
Current Stage
Growth StageLeadership Team
Peter Taylor
CEO
Andrew Gallagher - CCWP
Senior Vice President - Strategic Partnerships
Company data provided by crunchbase