Mural · 1 day ago
Vice President of Product, Growth & Monetization
United States
Full-time
Remote
Director/Executive
10+ years expMural is a company focused on collaboration and growth, seeking a Vice President of Product, Growth & Monetization to define and lead their growth strategy. The role involves overseeing product-led growth, user engagement, and monetization while ensuring alignment across multiple product teams.
B2BCollaborationEnterprise ApplicationsEnterprise SoftwareProduct DesignProduct ManagementSoftwareUX Design
Responsibilities
Own the Growth Strategy End-to-End
Define the vision and strategy for product-led growth across acquisition, core usage, engagement, and monetization
Ensure Growth, Core, and Engagement teams operate as a unified system rather than isolated funnels or features
Balance short-term growth opportunities with long-term product quality, trust, and user value
Lead & Scale High-Impact Product Teams
Lead and actively develop senior product leaders across Growth, Core (Canvas), and Engagement
Build strong leadership capacity within your teams, setting clear expectations around ownership, outcomes, and decision-making
Foster a culture of experimentation, customer empathy, and accountability for results
Ensure teams are empowered to move fast while maintaining high product quality
Drive User-Centered Monetization
Own the product strategy for monetization, ensuring revenue growth is aligned with genuine user value
Guide pricing, packaging, and conversion strategies that enhance, not compromise, the user experience
Ensure monetization is thoughtfully integrated across the lifecycle, from first value to long-term expansion
Champion Experimentation & Data-Informed Decision Making
Establish experimentation as a core operating principle across the growth organization
Ensure teams use data, research, and experimentation to validate hypotheses and guide investment decisions
Partner with Data and Analytics teams to define the metrics that matter and ensure clear visibility into performance
Executive & Cross-Functional Leadership
Lead a cross functional team consisting of marketing experts, engineers, analysts and product managers to execute against a growth strategy through the user lifecycle
Partner closely with Design, Engineering, Marketing, Sales, and Customer Success to align growth strategy across the company
Act as a strategic thought partner to executive leadership on growth, PLG strategy, and monetization
Represent growth priorities and tradeoffs clearly and credibly at the executive level
Qualification
Required
10+ years of product management experience, with significant hands-on leadership experience owning growth, engagement, or monetization at scale
Proven track record leading multi-team product organizations responsible for user growth and revenue impact
Deep expertise in product-led growth, experimentation, and lifecycle optimization
Strong understanding of how core product experiences (e.g., the canvas) drive engagement and long-term retention
Experience balancing rapid experimentation with long-term product quality and user trust
Exceptional strategic thinking skills, with the ability to connect product decisions to business outcomes
Strong analytical and data fluency, with experience using metrics to guide strategy and investment
Excellent communication and influence skills at the executive level
Passion for building growth systems that are sustainable, ethical, and customer-centered
High agency mindset with a bias toward action, comfortable making decisions with incomplete information and iterating quickly based on results
Proven ability to create urgency, set clear direction, and move teams from insight to execution without waiting for perfect answers
Strong ownership mentality: takes responsibility for outcomes, not just strategy or process
Thrives in fast-moving environments where prioritization, tradeoffs, and timely decisions are essential
Company
Mural
Mural is a collaborative intelligence company generating effective ideation, innovation, alignment, and team building.
501-1000 employees
H1B Sponsorship
Mural has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$193.62MKey Investors
Insight PartnersAlta Ventures MexicoIntel Capital
2021-07-20Series C· $50M
2020-12-14Secondary Market
2020-08-25Series B· $118M
Leadership Team
Leigh-Margaret Stull
Chief Executive Officer
Adam Rochkind
Vice President of Account Management
Recent News
2025-09-25
Company data provided by crunchbase