Advantage Route, Inc. · 3 hours ago
Marketing Associate
Denver, CO
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $70K/yr
2+ years expAdvantage Route, Inc. is a leading provider of B2B route accounting and route management software designed to streamline operations for businesses in route-based industries. They are seeking a detail-oriented and motivated Marketing Associate to support the execution of marketing initiatives that directly impact sales growth.
Software
Responsibilities
Execute day-to-day multi-channel marketing campaigns (email, website, social media, paid channels, events)
Support cross-functional teams by creating and updating marketing collateral to meet departmental needs while maintaining brand standards
Build and manage landing pages, forms, workflows, and lists in HubSpot
Maintain CRM data quality, lifecycle stages, and lead routing
Support demand generation and MQL tracking aligned with sales
Create and publish content (emails, blog posts, case studies, social media content)
Assist with email marketing campaigns and basic segmentation
Assist Product and Sales teams with the creation and updating of go-to-market and competitive positioning materials
Update website pages and marketing assets (case studies, white papers, and marketing materials)
Track campaign performance and contribute to reporting and insights
Support sales enablement with updated collateral and materials
Support SEO efforts through content updates and keyword optimization
Assist with planning and logistics for industry trade shows, conferences, and webinars
Support pre-event promotions and post-event lead follow-up
Qualification
Required
2–4 years of experience in marketing, preferably B2B or SaaS
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
Track record of executing successful campaigns across email, events, content, advertising, and social
Strong understanding of email marketing, content marketing, and lead generation
Experience working with HubSpot or similar CRM/marketing automation platforms
Experience creating marketing collaterals
Basic knowledge of SEO, paid media, and analytics
Experience with HubSpot Marketing Hub and Content Hub
Strong written communication skills
Strong organizational skills with high attention to detail and accuracy
Experience with design tools such as Canva, Adobe Creative, or Figma
Proficiency with Google Analytics, Google Ads, SEO best practices, and social media management
Ability to manage projects independently and meet deadlines
Benefits
Health, dental, and vision insurance
401(k) retirement plan with company match
Paid time off (PTO) and company holidays
Hybrid work option
Company
Advantage Route, Inc.
Advantage Route develops operational route accounting, scheduling, dispatch, and delivery management software for companies with pre-order delivery, route sales, and equipment service.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2019-09-24Acquired
Leadership Team
Craig Mordi
Chief Executive Officer
Company data provided by crunchbase